Happy Plant's Cultivation Kits Boast Flowers Grow Right Out of the Package
Laura McQuarrie — April 17, 2017 — Marketing
References: happyplant.ru & packagingoftheworld
When one purchases seeds to grow flowers, it is commonly understood that the seeds must be removed from the packaging and transferred to the ground or a planter to begin the cultivation process—Happy Plant is challenging this idea with a unique ready-to-grow flower packaging concept.
Happy Plant worked with the VOZDUH advertising agency on the development of standing plant pouches that can be used to grow flowers straight from the bag. As a creator of novelty gifts, Happy Plant makes it easy for people to give flowers, especially to those who don't believe they have a green thumb or lack the space to start an outdoor garden of their own.
These ready-to-grow flower cultivation kits come in several varieties, offering a quick way to fill one's house with color and cheer.
Happy Plant worked with the VOZDUH advertising agency on the development of standing plant pouches that can be used to grow flowers straight from the bag. As a creator of novelty gifts, Happy Plant makes it easy for people to give flowers, especially to those who don't believe they have a green thumb or lack the space to start an outdoor garden of their own.
These ready-to-grow flower cultivation kits come in several varieties, offering a quick way to fill one's house with color and cheer.
Trend Themes
1. Ready-to-grow Packaging - Opportunity for more companies to create unique and convenient packaging that allows for immediate use and consumption of a product
2. Indoor Gardening - Potential for growth in the indoor gardening market as more people seek ways to bring greenery into their homes without the need for outdoor space
3. Seed-to-plant Services - Disruptive innovation opportunity for companies to offer all-in-one seed-to-plant services that eliminate the need for customers to go through the process of transferring seeds to soil or a planter
Industry Implications
1. Gifts and Novelties - Companies can explore the opportunity to introduce unique and convenient gift packages that allow recipients to immediately enjoy gifts without further steps
2. Home Decor and Furnishings - Potential for more products that integrate indoor gardening and home decor, providing customers with functional and aesthetic options
3. Cannabis and Hemp - Opportunity for the cannabis and hemp industry to offer pre-seeded growing kits, simplifying the cultivation process for individuals who want to grow their own cannabis or hemp plants
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