Beauty brands are launching serums designed for melanin-rich skin types
Trend - Beauty brands are releasing skincare lineups specifically designed for melanin-rich skin. These collections include serums, moisturizers, and cleansers designed to reduce signs of aging and promote healthy skin in individuals with colored skin. These brands are backed or owned by people of color.
Insight - When shopping for cosmetics, people of color in North America find challenges in finding reliable brands designed around their skin tones. These consumers gravitate toward local BIPOC-owned retailers due to the reliability and assurance that the products offered there are designed for them. In response to these preferences, brands are launching new skincare collections marketed explicitly toward consumers with melanin-rich skin, which enables stronger brand loyalty within these communities.
Insight - When shopping for cosmetics, people of color in North America find challenges in finding reliable brands designed around their skin tones. These consumers gravitate toward local BIPOC-owned retailers due to the reliability and assurance that the products offered there are designed for them. In response to these preferences, brands are launching new skincare collections marketed explicitly toward consumers with melanin-rich skin, which enables stronger brand loyalty within these communities.
Workshop Question - How could your brand reach new audiences through partnerships and curated product lines?
Trend Themes
1. Skin Inclusivity - Brands are launching skincare lines tailored specifically for melanin-rich skin to cater to underrepresented consumers and promote inclusivity in the beauty industry.
2. Celebrity-backed Brands - Celebrities and public figures are collaborating with dermatologists to create skincare lines targeting specific skin concerns, leveraging their influence to reach a wider audience and promote diversity.
3. Problem-solving Formulas - New skincare brands are developing problem-solving formulas that address unique skin concerns of diverse consumers, creating effective and inclusive products for a previously underserved market.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry is being revolutionized by the development of products tailored specifically for melanin-rich skin, promoting diversity and inclusivity.
2. Celebrity Endorsements - Celebrities entering the skincare market are influencing consumer preferences and driving innovation in the beauty industry by collaborating with dermatologists to address specific skin concerns.
3. Dermatologist-developed Brands - The emergence of dermatologist-founded skincare brands is offering specialized solutions for diverse skin types, creating opportunities for enhancing skincare products with expert knowledge and research.
