SheaMoisture's Even & Radiant Collection is Made with Raw Honey
Elena Rahman — December 15, 2021 — Fashion
References: sheamoisture & happi
SheaMoisture launched the Even & Radiant Collection of skincare made for melanin-rich skin. The collection provides users with a radiant and even complexion due to its natural raw honey and charcoal blend. SheaMoisture's formula helps to visibly reduce the appearance of dark spots and post-acne spots as it restores the skin's natural tone.
Even & Radiant includes a 3-in-1 Melting Cleansing Balm that removes oil and impurities to soften and nourish the skin. It also offers the Daily Exfoliating Toner Pads, made with alcohol-free ingredients to clear clogged pores and dead skin cells. Additionally, the collection includes a Dark Spot Correcting Serum, a Daily Face Lotion, and a Night Cream. Each product is designed to bring the skin back to its former glory.
Image Credit: SheaMoisture
Even & Radiant includes a 3-in-1 Melting Cleansing Balm that removes oil and impurities to soften and nourish the skin. It also offers the Daily Exfoliating Toner Pads, made with alcohol-free ingredients to clear clogged pores and dead skin cells. Additionally, the collection includes a Dark Spot Correcting Serum, a Daily Face Lotion, and a Night Cream. Each product is designed to bring the skin back to its former glory.
Image Credit: SheaMoisture
Trend Themes
1. Melanin-focused Skincare - Skincare products specifically designed for melanin-rich skin are becoming increasingly popular and offer a promising opportunity for skincare companies to innovate in a previously overlooked market.
2. Use of Natural Ingredients - The use of natural ingredients, like raw honey and charcoal, in skincare products is growing as consumers are increasingly concerned with clean and organic beauty, offering opportunities for brands to diversify their product offerings with unique, effective ingredients.
3. Spot Reduction and Complexion Improvement - Consumers are seeking skincare products that reduce dark spots and improve the skin's overall complexion, offering opportunities for skincare companies to develop products that address these concerns and incorporate new technologies for better results.
Industry Implications
1. Skincare - The skincare industry, particularly companies targeting melanin-rich skin, can benefit from incorporating natural ingredients and focusing on spot reduction and complexion improvement in order to meet the growing consumer demand.
2. Organic Beauty - The organic beauty industry can incorporate natural ingredients like raw honey and charcoal into their product offerings to appeal to consumers looking for clean beauty options, and target specific skin concerns like dark spots and post-acne marks.
3. Beauty Technology - As consumers seek out innovative solutions for spot reduction and complexion improvement, the beauty technology industry can develop new tools and products, like smart serums and at-home facial devices, to meet these demands.
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