Vaseline Radiant X Caterers to Concerns for Black and Brown Skin
Michael Hemsworth — September 18, 2023 — Fashion
References: vaseline & drugstorenews
The Vaseline Radiant X body care line is a range of solutions for consumers with Black and Brown skin, which will provide them with a way to support the specific needs of their melanin-rich skin. The products include ingredients traditionally found in face skincare products to bring their benefits to the whole body to help with concerns like moisture imbalance, uneven skin tone and dark spots. The product range includes the Even Tone Nourishing Body Lotion, Deep Nourishment Body Cream, Replenishing Hydrating Body Oil and Deep Nourishment Hand Butter.
President of Beauty and Wellbeing at Unilever North America Cara Sabin spoke on the Vaseline Radiant X body care line saying, "Through our longstanding work to improve access to equitable skin care, Vaseline knows the key to healthy-looking skin is not a one-size-fits-all approach. Yet, many products on the market treat all skin the same. This is the insight that inspired Vaseline Radiant X. This new line leads with a scientific approach, incorporating the best of science and beauty benefits to effectively address specific skin concerns in the melanin-rich community, who often go underserved.”
President of Beauty and Wellbeing at Unilever North America Cara Sabin spoke on the Vaseline Radiant X body care line saying, "Through our longstanding work to improve access to equitable skin care, Vaseline knows the key to healthy-looking skin is not a one-size-fits-all approach. Yet, many products on the market treat all skin the same. This is the insight that inspired Vaseline Radiant X. This new line leads with a scientific approach, incorporating the best of science and beauty benefits to effectively address specific skin concerns in the melanin-rich community, who often go underserved.”
Trend Themes
1. Melanin-rich Skin Care - The Vaseline Radiant X body care line addresses the specific needs of Black and Brown skin, offering a range of solutions for moisture imbalance, uneven skin tone, and dark spots.
2. Face Skincare for the Body - By incorporating ingredients traditionally found in face skincare products, the Vaseline Radiant X line brings the benefits of face care to the whole body.
3. Equitable Skin Care - Vaseline's focus on improving access to equitable skin care drives the development of the Vaseline Radiant X line, which caters to the underserved melanin-rich community.
Industry Implications
1. Beauty and Cosmetics - The Vaseline Radiant X line showcases the potential for the beauty and cosmetics industry to create specialized products for different skin tones and concerns.
2. Skincare - The Vaseline Radiant X body care line disrupts the skincare industry by introducing a range of products specifically designed for melanin-rich skin.
3. Personal Care - The Vaseline Radiant X line taps into the personal care industry's opportunity to prioritize inclusivity and address the specific needs of diverse consumers.
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