Flora & Noor is One of Few Halal-Certified Brands in the United States
Laura McQuarrie — January 26, 2023 — Fashion
References: floraandnoor & allure
Flora & Noor founder Jordan Karim saw a lack of halal-certified beauty products in the United States and set out to create her own brand. A product is halal-certified by going through vigorous testing and adhering to the standards of the Islamic Society of the Washington Area (ISWA) Halal Certification Department. In terms of skincare, halal products cannot contain alcohol or any animal by-products.
Flora & Noor's halal-certified skincare range includes everything from sugar scrubs and brightening Vitamin C cleansers to resurfacing toners. The luxe, organic skincare is for those who appreciate clean beauty, as well as products that speak to the specific needs of melanin-rich skin.
Notably, Flora & Noor has the distinction of being the first halal-certified brand to be carried at Ulta Beauty and Sephora.
Flora & Noor's halal-certified skincare range includes everything from sugar scrubs and brightening Vitamin C cleansers to resurfacing toners. The luxe, organic skincare is for those who appreciate clean beauty, as well as products that speak to the specific needs of melanin-rich skin.
Notably, Flora & Noor has the distinction of being the first halal-certified brand to be carried at Ulta Beauty and Sephora.
Trend Themes
1. Halal-certified Beauty Products - As demand for Halal beauty products increases, companies can benefit by innovating new products with Halal-certification.
2. Clean Beauty for Melanin-rich Skin - There's an increasing demand for clean beauty products that cater to the specific needs of melanin-rich skin, offering an opportunity for companies to create tailored solutions.
3. Luxurious Organic Skincare - With a growing interest in organic skincare that offers a luxurious experience, brands can create innovative and high-quality products to serve this market.
Industry Implications
1. Beauty and Cosmetics - Beauty and cosmetics companies can benefit from innovating new products with Halal-certification for consumers seeking halal products.
2. Ethnic Beauty - The ethnic beauty industry has an opportunity to create clean beauty products that cater to the specific needs of melanin-rich skin.
3. Organic Skincare - Companies in the organic skincare industry can develop innovative products that cater to the growing demand for high-quality, luxurious skincare products.
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