The Juvia's Skin Collection is Tailored to Melanin-Rich Skin
Laura McQuarrie — October 22, 2021 — Fashion
References: juviasskin & prnewswire
Black-owned makeup brand Juvia's Place is introducing its own skincare collection with Juvia's Skin, which shares a dozen vegan and cruelty-free products that are optimized for melanin-rich skin. The collection includes skin-supporting staples like a dark spot corrector with brightening niacinamide for all skin types, as well as a gel-cleanser to help makeup lovers start with a fresh slate, free of impurities.
Juvia's Skin features beneficial skincare products that are infused with African and natural ingredients like mango butter. A standout from the collection is the 25% Vitamin C Serum, which boasts one of the highest concentrations of Vitamin C as compared to competing products.
The skincare collection also includes serums, skin treatments and moisturizers for daily use.
Juvia's Skin features beneficial skincare products that are infused with African and natural ingredients like mango butter. A standout from the collection is the 25% Vitamin C Serum, which boasts one of the highest concentrations of Vitamin C as compared to competing products.
The skincare collection also includes serums, skin treatments and moisturizers for daily use.
Trend Themes
1. Melanin-rich Skin Skincare - There is an opportunity to create skincare products specifically formulated for people with melanin-rich skin that incorporates African and natural ingredients.
2. Vegan Skincare - There is a growing trend towards vegan and cruelty-free skincare products, providing a great opportunity for companies to create their own lines.
3. High-concentration Vitamin C Serum - There is a greater demand for high-concentration Vitamin C serum in skincare products, due to its effectiveness in brightening and evening out skin tone.
Industry Implications
1. Beauty Industry - The beauty industry can benefit from creating skincare products tailored to melanin-rich skin, using ingredients like mango butter and Vitamin C.
2. Natural Ingredient Industry - Companies producing natural ingredients can benefit from partnering with businesses to create skincare products that incorporate high-quality and unique ingredients.
3. Vegan Product Industry - The rising trend of vegan and cruelty-free products creates an opportunity for companies to produce and market their own skincare lines to a growing market of consumers.
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