Kanu Skincare is Optimized for Consumers with Melanin-Rich Complexions
Laura McQuarrie — August 28, 2023 — Fashion
References: kanuskincare & happi
Kanu Skincare is a new brand that was created to specifically address the unique needs of women of color. Founded by a woman who knows the struggles of adult acne and dark spots, Kanu Skincare creates problem-solving formulas for everything from hyperpigmentation to acne scars. Beyond its cruelty-free formulas that combine natural ingredients and potent yet gentle actives, the brand makes a point to create fragrance-free, non-irritating, non-inflammatory products for melanin-rich skin.
The brand is introducing itself to women of color with skincare staples like a gentle cleanser, a brightening serum and a creamy moisturizer. These effective formulas champion ingredients like shea butter, jojoba seed oil, carrot seed oil, licorice root extract and ceramides to support all skin types. Although simple, these products celebrate the diversity of melanin-rich skin and support a long-underserved market.
The brand is introducing itself to women of color with skincare staples like a gentle cleanser, a brightening serum and a creamy moisturizer. These effective formulas champion ingredients like shea butter, jojoba seed oil, carrot seed oil, licorice root extract and ceramides to support all skin types. Although simple, these products celebrate the diversity of melanin-rich skin and support a long-underserved market.
Trend Themes
1. Melanin-rich Skincare - A growing trend in the skincare industry is the development of specialized products designed specifically for the unique needs of individuals with melanin-rich complexions, offering disruptive innovation opportunities.
2. Targeting Hyperpigmentation - An emerging trend in the skincare industry is the focus on creating problem-solving formulas that effectively address hyperpigmentation, providing disruptive innovation opportunities to meet the demands of consumers with melanin-rich skin.
3. Diverse Skincare Solutions - There is a rising trend in the beauty industry towards offering diverse skincare solutions that celebrate the unique characteristics of melanin-rich skin, leading to disruptive innovation opportunities.
Industry Implications
1. Skincare - The skincare industry has the opportunity to develop specialized products that cater to the unique needs of individuals with melanin-rich complexions, creating disruptive innovation opportunities.
2. Beauty - Within the beauty industry, there is a growing demand for products that effectively target hyperpigmentation and address the specific skincare concerns of individuals with melanin-rich skin, presenting disruptive innovation opportunities.
3. Cosmetics - The cosmetics industry can seize disruptive innovation opportunities by offering diverse skincare solutions that celebrate the diversity of melanin-rich skin and provide effective solutions for individuals with unique complexion needs.
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