The natural skincare movement moves into sun protection with fruit-driven formulas
Trend - SPF formulas are more frequently making use of fruit-derived ingredients. This integrates more active ingredients into sun care while spotlighting more natural formulations. Concerns around the potential harmfulness of chemical sunscreens make fruit-driven SPF products especially attractive to concerned consumers.
Insight - Though some consumers see skincare as a solutions-based pursuit, many fall into the category of skincare "hobbyists" who enjoy self-educating on specific products and ingredients. These consumers are more discerning with their purchases and typically self-educate in community-based settings where information is shared. Brands that ensure the use of safe, familiar, and scientifically backed ingredients will fare well among these taste-making consumers and their peers.
Insight - Though some consumers see skincare as a solutions-based pursuit, many fall into the category of skincare "hobbyists" who enjoy self-educating on specific products and ingredients. These consumers are more discerning with their purchases and typically self-educate in community-based settings where information is shared. Brands that ensure the use of safe, familiar, and scientifically backed ingredients will fare well among these taste-making consumers and their peers.
Workshop Question - How can your brand better appeal to skincare hobbyists who value safe, familiar, and scientifically backed ingredients?
Trend Themes
1. Fruit-derived Ingredients - SPF formulas are incorporating more active fruit-derived ingredients, attracting consumers seeking natural formulations for sun care.
2. Skincare Hobbyists Community - Consumers who self-educate on skincare ingredients form a taste-making community that appreciates safe and scientifically backed formulations.
3. Colored Mineral Sunscreen Bases - Innovations in mineral sunscreen include colored bases to minimize white casts, enhancing cosmetic appeal without compromising sun protection.
Industry Implications
1. Skincare Industry - Skincare brands can capitalize on the trend of fruit-derived ingredients to develop natural and effective skincare products.
2. Community-based Education - Business professionals in the beauty industry can engage with skincare hobbyists communities to educate about safe and scientifically backed skincare ingredients.
3. Cosmetic Formulation - Cosmetic companies can explore innovations in colored mineral sunscreen bases to create sun care products that are both effective and aesthetically pleasing.
