The Cheering Bandage Campaign Thanks Front Line Workers
Ellen Smith — February 10, 2021 — Marketing
References: adsoftheworld
According to this ad from Facebook, those fighting on the frontlines of COVID-19 don't have time to receive the messages of thanks and praise that brands have been rolling out in the form of commercials -- aiming to change that, Facebook created the Cheering Bandages campaign, to support hospital staff in Korea.
At this point in the pandemic, most consumers have seen images of hospital workers with cuts in their face due to the protective gear they must wear for extended hours. This results in workers placing bandages around their face, prior to putting their masks on. The Cheering Bandages campaign encouraged people globally to write messages of hope and thanks. Those messages were then printed on 400,000 bandages which were given to hospital staff.
Image Credit: Innocean Worldwide, Seoul, Korea
At this point in the pandemic, most consumers have seen images of hospital workers with cuts in their face due to the protective gear they must wear for extended hours. This results in workers placing bandages around their face, prior to putting their masks on. The Cheering Bandages campaign encouraged people globally to write messages of hope and thanks. Those messages were then printed on 400,000 bandages which were given to hospital staff.
Image Credit: Innocean Worldwide, Seoul, Korea
Trend Themes
1. Frontline Thank You Notes - The trend of creating personalized notes of thanks to frontline workers, either physically or virtually, provides opportunities for companies to create unique experiences that will resonate with consumers.
2. Supportive Brand Campaigns - A trend of creating supportive brand campaigns during times of crisis opens an opportunity for companies to strengthen their brand loyalty and reputation.
3. Customizable Promotional Products - A trend of using customizable promotional products, such as bandages with printed messages, highlights opportunities for companies to develop unique and personalized items for their customers and clients.
Industry Implications
1. Healthcare - The healthcare industry has an opportunity to use personalized notes of encouragement and other forms of creative support to boost morale among frontline workers and create a positive workplace culture.
2. Marketing and Advertising - Marketers and advertisers can capitalize on the trend of companies creating supportive campaigns by developing innovative content and messaging strategies.
3. Promotional Products - The promotional products industry can create customizable items that resonate with consumers, such as bandages with printed messages of support, offering an opportunity for growth through differentiation and consumer engagement.
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