Tru-Colour's Pocket Pack Bandages are Sleekly Packaged & Portable
Laura McQuarrie — September 3, 2019 — Lifestyle
References: trucolourbandages & prnewswire
Tru-Colour Products, which prides itself on creating diverse bandages for a range of skin tones, launched a Pocket Pack as a more convenient way for people to carry bandages on the go. The Pocket Pack is noticeably smaller than the brand's current packaging design and was created with the on-the-go consumer in mind. According to Mason Duling, Chief Design Officer and the lead innovator on the Pocket Pack, "It's sleeker, more modern, and will fit more easily into pant pockets, purses, bags, glove compartments, and more."
The Pocket Pack opens with a perforated tear line and includes a clear window that shows the exact bandage color inside. As well as offering greater convenience to consumers thanks to its portable design, the Pocket Pack is also appreciated by retailers that want to maximize shelf space.
The Pocket Pack opens with a perforated tear line and includes a clear window that shows the exact bandage color inside. As well as offering greater convenience to consumers thanks to its portable design, the Pocket Pack is also appreciated by retailers that want to maximize shelf space.
Trend Themes
1. Portable Bandage Packaging - Creating compact and convenient packaging for bandages to meet the needs of on-the-go consumers.
2. Transparent Window Packaging - Using clear windows on packaging to show the exact color of bandages inside for easier selection.
3. Maximizing Shelf Space - Developing packaging solutions that allow retailers to make the most of limited shelf space.
Industry Implications
1. Healthcare - Innovating bandage packaging in the healthcare industry to provide more convenience and accessibility for consumers.
2. Retail - Introducing compact and visually appealing bandage packaging solutions in the retail industry to attract consumers and optimize shelf space.
3. Consumer Goods - Creating innovative bandage packaging options for consumer goods companies to meet the demands of on-the-go consumers.
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