This Conceptual Canned Seafood Branding is Locally Focused
Michael Hemsworth — September 26, 2020 — Marketing
References: packagingoftheworld
This conceptual canned seafood branding has been created by Linsanity Design to identify a way to help make an ordinary everyday product pop off the shelves by appealing to modern consumer preferences for high-end aesthetics.
The seafood branding features premium imagery that sees the ingredients take front and center focus in the form of artistic illustrations to immediately catch the eye of consumers. Upon catching attention, the packaging then conveys the natural ingredients within as well as the encouragement to buy local to help further support consumer interest in shopping locally.
The conceptual canned seafood branding is printed right onto the tins to make it a highly recyclable product to boot to help appeal further to consumers looking to reduce their waste creation.
The seafood branding features premium imagery that sees the ingredients take front and center focus in the form of artistic illustrations to immediately catch the eye of consumers. Upon catching attention, the packaging then conveys the natural ingredients within as well as the encouragement to buy local to help further support consumer interest in shopping locally.
The conceptual canned seafood branding is printed right onto the tins to make it a highly recyclable product to boot to help appeal further to consumers looking to reduce their waste creation.
Trend Themes
1. Artistic Packaging - Utilizing artistic illustrations on packaging to catch the eye of consumers and make products stand out on the shelves.
2. Local Focus - Incorporating a message of supporting local businesses and buying local to appeal to consumer interest in shopping locally.
3. Sustainable Packaging - Creating packaging that is highly recyclable to cater to consumers looking to reduce waste.
Industry Implications
1. Food Packaging - Exploring innovative ways to make food products visually appealing and stand out on store shelves.
2. Local Food Industry - Finding ways to promote and support local businesses in the food industry through branding and messaging.
3. Sustainable Packaging Industry - Developing environmentally-friendly packaging solutions to meet the demand for sustainable and recyclable products.
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