Bed Bath & Beyond Launched a Private-Label Brand Called Marmalade
Laura McQuarrie — October 23, 2019 — Life-Stages
References: bedbathandbeyond & prnewswire
Bed Bath & Beyond launched its first-ever private label children's furnishings brand called Marmalade and it offers affordable, quality pieces that are designed to help make the transition from toddler to tween decor. The brand carries everything from furniture, lighting, rugs and wallpaper to decorative accents that are whimsical, timeless and imaginative enough for every stage of childhood. The Marmelade collections are united by a style that draws from urban, mid-century, global and traditional design influences, as seen in the Kingsley gingham-lined dresser drawers and Jensen's fresh reinterpretation of mid-century modern design. Kids will also love the teepees, pillows and decorative prints from Marmalade.
The affordably priced collections from Marmalade boast accessories that start at $14.99 and go all the way up to $79.99 for furniture pieces.
The affordably priced collections from Marmalade boast accessories that start at $14.99 and go all the way up to $79.99 for furniture pieces.
Trend Themes
1. Private-label Children's Furnishings - The launch of Bed Bath & Beyond's private-label children's furnishings brand, Marmalade, presents an opportunity for other retailers to explore the expanding market of affordable and quality furniture for kids.
2. Transitional Decor for Tweens - Marmalade's focus on transitional decor for kids transitioning from toddler to tween provides an opportunity for interior design companies to create products and services that cater to this specific age group.
3. Whimsical and Imaginative Accents - The inclusion of whimsical and imaginative accents in Marmalade's collections opens up opportunities for companies to develop creative and playful decor items for children's bedrooms.
Industry Implications
1. Retail - Bed Bath & Beyond's launch of Marmalade highlights the potential for growth in the children's furnishings market, creating an opportunity for retailers to enter this space.
2. Interior Design - The introduction of Marmalade's transitional decor for tweens offers a chance for interior design firms to target this niche market and provide tailored design solutions.
3. Home Decor - The demand for whimsical and imaginative accents in children's decor, as demonstrated by Marmalade, offers an opportunity for home decor companies to expand their product lines and cater to young customers.
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