The 'Bellabeat Leaf' Tracker Comes in Textured Packaging
Mishal Omar — November 23, 2016 — Marketing
References: behance.net & packagingoftheworld
The Bellabeat Leaf is a piece of jewelry that doubles as a fitness tracker and graphic designer Iva Jankov created packaging for the product.
The boxes are offered in two different colors, black and white, and they reveal a textured pattern that resembles sound waves. In the middle of those waves there is a small space in which the Bellabeat Leaf is able to fit snugly and without being vulnerable to breakage. The creative way of packaging this fitness tracker works to emphasize its second function – that it is a decorative piece of jewelry and not simply a tech device.
This fitness tracker's packaging works to keep the device safe while ensuring that its attractive design is on full display.
The boxes are offered in two different colors, black and white, and they reveal a textured pattern that resembles sound waves. In the middle of those waves there is a small space in which the Bellabeat Leaf is able to fit snugly and without being vulnerable to breakage. The creative way of packaging this fitness tracker works to emphasize its second function – that it is a decorative piece of jewelry and not simply a tech device.
This fitness tracker's packaging works to keep the device safe while ensuring that its attractive design is on full display.
Trend Themes
1. Fitness-tracking Jewelry - Combining fitness tracking with jewelry presents an opportunity for creating multi-functional and aesthetically pleasing products.
2. Textured Packaging - Using packaging with textured patterns creates a unique and memorable unboxing experience for customers.
3. Multi-functional Accessories - Designing accessories that serve multiple functions can be a disruptive innovation in the fashion and tech industries.
Industry Implications
1. Fitness - Fitness companies can incorporate fashion into their products by creating fitness-tracking jewelry.
2. Fashion - Fashion companies can incorporate fitness tracking technology into their accessories, creating a new product category.
3. Consumer Electronics - Consumer electronics companies can create multi-functional accessories that serve the purpose of both technology and fashion.
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