Jeremy Gutsche — September 19, 2006 — Lifestyle
References: calorielab & core77
A new "QR Code" on McDonald's packaging will let you pull up the nutritional information on your camera phone. Right now, McDonald's QR codes are being rolled out in Japan.
From Calorie Lab:
Known as a QR Code, these printed codes look somewhat like a barcode and are scannable by many photo cellphones. All sorts of information can be packed into these little codes, from the website to find the amount of calories and fat in a Big Mac to a company's contact information on a business card.
Scanning the QR Code on any of 19 sandwiches, eight sides and five salads brings up a URL, which will take customers to the nutritional information for the food they are eating. Customers will be able to view the amount of calories in their meal, as well as the amount of sodium, fat, protein and carbs. Information is available both for individual items and meals. Customers can also find out about allergy information, though it might be a little too late by the time you've already purchased your meal.
From Calorie Lab:
Known as a QR Code, these printed codes look somewhat like a barcode and are scannable by many photo cellphones. All sorts of information can be packed into these little codes, from the website to find the amount of calories and fat in a Big Mac to a company's contact information on a business card.
Scanning the QR Code on any of 19 sandwiches, eight sides and five salads brings up a URL, which will take customers to the nutritional information for the food they are eating. Customers will be able to view the amount of calories in their meal, as well as the amount of sodium, fat, protein and carbs. Information is available both for individual items and meals. Customers can also find out about allergy information, though it might be a little too late by the time you've already purchased your meal.
Trend Themes
1. QR Code Integration - McDonald's use of QR codes on packaging to provide nutritional information demonstrates the trend of integrating QR codes into consumer experiences.
2. Mobile Nutrition Tracking - The ability to access nutritional information through camera phones highlights the trend of mobile nutrition tracking becoming more accessible and convenient for consumers.
3. Transparent Food Information - The introduction of QR codes for nutritional information aligns with the trend of increasing demand for transparent and easily accessible food information among consumers.
Industry Implications
1. Fast Food - The fast food industry can leverage QR codes to provide customers with instant access to nutritional information, fostering trust and demonstrating a commitment to transparency.
2. Food Packaging - The food packaging industry could explore innovative QR code solutions to provide customers with comprehensive and easily scannable product information, including ingredients, allergens, and origin.
3. Mobile App Development - The mobile app development industry can capitalize on the trend of mobile nutrition tracking by creating user-friendly apps that enable consumers to track their nutritional intake conveniently.
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