The Electric Loog by Rafael Atijas Boasts Only Three Strings
Meghan Young — November 13, 2013 — Life-Stages
References: kickstarter & fastcodesign
Learning to play the guitar can be intimidating, especially when confronted with six strings; the Electric Loog simplifies it with one specific demographic in mind: children. A pint-sized guitar, it eliminates three unnecessary strings (at least for the beginner) so as to make the learning process much easier.
Designed by Uruguayan designer Rafael Atijas, who launched the original Loog Guitar back in 2011, the Electric Loog not only makes it easier to play music right off the bat, it now boasts a more eco-friendly body. Made out of CNC-milled the sustainable wood, the Electric Loog is also delivered as a kit of parts that can be assembled in 15 minutes without special tools or expertise.
Designed by Uruguayan designer Rafael Atijas, who launched the original Loog Guitar back in 2011, the Electric Loog not only makes it easier to play music right off the bat, it now boasts a more eco-friendly body. Made out of CNC-milled the sustainable wood, the Electric Loog is also delivered as a kit of parts that can be assembled in 15 minutes without special tools or expertise.
Trend Themes
1. Simplified Learning - The trend is to simplify complex objects, like a guitar, to make learning easier for specific demographics.
2. Eco-friendly Products - The trend is to use sustainable materials, like CNC-milled wood, to create eco-friendly products.
3. DIY Assembly - The trend is to offer products in kits, like the Electric Loog, that can be assembled without special tools or expertise.
Industry Implications
1. Musical Instruments - The industry can innovate in creating simplified versions of complex instruments, like guitars, catered to specific demographics, like children.
2. Sustainable Product Design - The industry can innovate by incorporating the use of sustainable materials, like CNC-milled wood, in unique and innovative ways, similar to the Electric Loog.
3. DIY Assembly Kits - The industry can innovate by offering more products in kits that can be assembled by the consumer, to give them a more hands-on experience with the product, like the Electric Loog.
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