‘American Beagle Outfitters’ is an American Eagle Prank for April Fools
Megan Facciuolo — March 28, 2014 — Lifestyle
Retail-giant American Eagle Outfitters is making sure dogs get a chance at style by creating a new doggie clothing line called ‘American Beagle Outfitters;’ unfortunately, it's just another American Eagle prank. Last year it released an unbelievable campaign around the same time as this one, which claimed it would sell spray-on jeans.
Puppy cosplay has been super popular in today’s day of age, so American Eagle is playing off that for what is assumed to be another one of its pranks. It claims to be creating clothes for your dog that coincide with yours. Its ad campaign “dogumentary” introduces the line and its 10-15 looks for the dogs, which reflect a true “American Eagle DNA.” So now, you and your pooch can have matching denim jackets!
The line is ironically "not available yet," but American Eagle’s website has previews of the dog clothing line that link to the matching human looks. If you think your dog is a style star, then you can even submit a photo of them for casting.
At least this joke is meant to promote a good cause and not just get your hopes up; one dollar from every order will go to the ASPCA.
Puppy cosplay has been super popular in today’s day of age, so American Eagle is playing off that for what is assumed to be another one of its pranks. It claims to be creating clothes for your dog that coincide with yours. Its ad campaign “dogumentary” introduces the line and its 10-15 looks for the dogs, which reflect a true “American Eagle DNA.” So now, you and your pooch can have matching denim jackets!
The line is ironically "not available yet," but American Eagle’s website has previews of the dog clothing line that link to the matching human looks. If you think your dog is a style star, then you can even submit a photo of them for casting.
At least this joke is meant to promote a good cause and not just get your hopes up; one dollar from every order will go to the ASPCA.
Trend Themes
1. Puppy Cosplay - Creating clothing lines for dogs that allow them to dress up like popular characters or themes, capitalizing on the trend of puppy cosplay.
2. Matching Outfits - Designing clothing lines for both humans and their pets, providing an opportunity for pet owners to have matching outfits with their furry friends.
3. Prank Marketing - Using prank campaigns and humorous advertising to engage customers and create buzz around a brand or product.
Industry Implications
1. Pet Fashion - The pet fashion industry can embrace the trend of puppy cosplay by creating unique and stylish clothing options for dogs.
2. Apparel Retail - The apparel retail industry can explore the concept of matching outfits for humans and pets, offering coordinated sets that appeal to pet owners.
3. Marketing and Advertising - Marketing and advertising agencies can leverage the power of prank campaigns to attract attention and generate buzz for their clients.
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