The Nike Photo ID Project Allows You to Customize Using Instagram
Tia Clarke — April 21, 2013 — Art & Design
References: designtaxi & photoid.nike
The Nike Photo ID project allows you to customize your sneakers according to the colors of your favorite photos on your Instagram page. This project is perfect for anyone who is obsessed with Instagramming their every move.
This super cool feature is available through an app which Nike have released. And it's surprisingly easy to make your own kicks, all you have to do is pick an image from your Instagram account and choose your style of shoes based on the general colors.
Once you're finished your creation, you can share it with your friends online. The social media kicks can also be made to order through Nike's online store. This is yet another amazing innovation from the iconic sportswear label. By connecting these kicks to a popular site like Instagram, Nike will engage their young web-savvy customers.
This super cool feature is available through an app which Nike have released. And it's surprisingly easy to make your own kicks, all you have to do is pick an image from your Instagram account and choose your style of shoes based on the general colors.
Once you're finished your creation, you can share it with your friends online. The social media kicks can also be made to order through Nike's online store. This is yet another amazing innovation from the iconic sportswear label. By connecting these kicks to a popular site like Instagram, Nike will engage their young web-savvy customers.
Trend Themes
1. Customizable Sneakers - The trend of customizable sneakers using innovative technology allows for personal expression through fashion, presenting opportunities for disruptive innovation in the fashion industry that adopt these trends.
2. Social Media Integration - The integration of social media platforms like Instagram into product customization allows companies to engage with a younger, tech-savvy audience, opening up opportunities for disruptive innovation in the tech industry that incorporate social media features into their products.
3. User-generated Content - The trend of user-generated content in customizable products, like the Nike Photo ID project, presents opportunities for disruptive innovation in the marketing and advertising industry that implement interactive and personalized experiences for customers.
Industry Implications
1. Fashion - The customizable sneakers trend is disrupting the fashion industry by providing consumers with the ability to express their individuality and style through innovative product design.
2. Technology - The integration of social media platforms like Instagram into customizable products like the Nike Photo ID project is disrupting the technology industry by providing interactive and personalized experiences for customers.
3. Marketing and Advertising - The trend of user-generated content in customizable products presents opportunities for the marketing and advertising industry to engage with customers by offering more interactive and personalized experiences.
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