Betty Crocker is Helping Fans Share Their Recipes on Packaging
Laura McQuarrie — October 22, 2021 — Marketing
References: callmebettycrocker & vegnews
Betty Crocker is celebrating a centennial birthday and to help bakers share their special stories and recipes, the brand is introducing the very first custom Betty Crocker baking mix box. Through the #CallMeBettyCrocker recipe contest, culinary enthusiasts and home bakers of all levels are invited to submit a recipe online, so long as it contains at least one eligible Betty Crocker product. Each recipe is to be paired with a story with an explanation of how it is used in celebrations.
The #CallMeBettyCrocker recipe and story submissions will be judged on a few factors, including creativity, connection to the contest theme of traditions and celebrations, as well as the overall visual appeal.
Participants will have the chance to win their very own custom Betty Crocker box or a Betty Crocker prize pack filled with goodies like plateware and the iconic red spoon.
The #CallMeBettyCrocker recipe and story submissions will be judged on a few factors, including creativity, connection to the contest theme of traditions and celebrations, as well as the overall visual appeal.
Participants will have the chance to win their very own custom Betty Crocker box or a Betty Crocker prize pack filled with goodies like plateware and the iconic red spoon.
Trend Themes
1. Custom Product Packaging - Opportunity for companies to engage their customers by creating personalized product packaging and incorporating user-generated content.
2. Contests and User-generated Content Marketing - Companies can harness the power of user-generated content to increase brand loyalty and brand awareness through creative contests and marketing campaigns.
3. Celebration and Story-based Marketing - Incorporating celebration and storytelling into marketing strategies can create emotional connections with customers and increase engagement and sales.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to connect with customers through personalized product packaging and storytelling in marketing campaigns.
2. Consumer Goods - Custom product packaging and user-generated content can be incorporated into marketing strategies for consumer goods companies to increase brand loyalty and awareness.
3. Marketing and Advertising - Opportunity to develop creative marketing and advertising campaigns that incorporate user-generated content, celebration, and storytelling to increase engagement and sales for various industries.
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