Uniqlo's Latest Drop Channels Beloved Characters & Typography
Kalin Ned — July 25, 2018 — Art & Design
References: uniqlo & designtaxi
Fashion brand Uniqlo has been going strong with its graphic t-shirt offerings this year and its latest capsule boasts whimsically playful Disney tees. Depicting the House of Mouse's iconic character, the Japanese company makes use of chromatic representation and typographic design. The newest fashion collection is developed in collaboration with British illustrator Kate Moross.
The colorful Disney tees are grouped under a collection with the name 'Love & Mickey Mouse.' The offerings are made available in sizes for women and children. While some of the graphics showcase the animated characters alongside elegant slogans, others experiment with the silhouettes of the cartoon mice and boast a squiggly fill.
The Disney tees will hit New York City and online retailers on July 26th, with plans to extend the collection globally on August 6th.
The colorful Disney tees are grouped under a collection with the name 'Love & Mickey Mouse.' The offerings are made available in sizes for women and children. While some of the graphics showcase the animated characters alongside elegant slogans, others experiment with the silhouettes of the cartoon mice and boast a squiggly fill.
The Disney tees will hit New York City and online retailers on July 26th, with plans to extend the collection globally on August 6th.
Trend Themes
1. Graphic Disney Tees - Fashion brands can collaborate with illustrators to create playful graphic t-shirt collections that showcase beloved pop culture characters.
2. Colorful Typography - Typography and chromatic representation can make graphic tees more visually appealing and unique.
3. Kid-friendly Fashion - Increasing kid-friendly fashion options can create new markets for clothing retailers.
Industry Implications
1. Fashion - Clothing retailers can collaborate with illustrators and license beloved pop culture characters to create playful, unique graphic t-shirts.
2. Entertainment - Pop culture and entertainment industries can collaborate with fashion brands to promote new releases or iconic characters through clothing.
3. Children's Products - Increasing the availability of kid-friendly fashion can create new markets for children's clothing retailers.
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