Brands are appealing to Hispanic consumers' sense of entrepreneurship
Trend - Businesses are taking note of the growth of Hispanic entrepreneurship in the U.S. and are creating grants, innovation programs and campaigns that celebrate and invest in the success of Hispanic business owners.
Insight - Despite the rapid growth of Latin-owned businesses in the U.S., Hispanic entrepreneurs can face barriers in the process of starting a business--a significant one being fewer funding opportunities. Businesses and institutions taking note of these economic trends understand that by expanding opportunities for Hispanic entrepreneurship, they're tapping into the innovation and growth of an influential market.
Insight - Despite the rapid growth of Latin-owned businesses in the U.S., Hispanic entrepreneurs can face barriers in the process of starting a business--a significant one being fewer funding opportunities. Businesses and institutions taking note of these economic trends understand that by expanding opportunities for Hispanic entrepreneurship, they're tapping into the innovation and growth of an influential market.
Workshop Question - How could your brand prioritize opportunities for creators on its path to innovation?
Trend Themes
1. Hispanic Entrepreneurship - Businesses are creating grants, innovation programs, and campaigns to celebrate and invest in the success of Hispanic business owners.
2. Social Good Beer Initiatives - Collaborations between beer brands and artists aim to give back to communities and support Latino business owners.
3. Hispanic-focused Business Opportunities - Accelerator programs provide funding, education, and mentorship opportunities to newly established Hispanic-owned food and beverage companies.
Industry Implications
1. Grants and Funding - Business and organizations are creating grants to expand opportunities for Hispanic entrepreneurship.
2. Food and Beverage - Collaborations between beer brands and artists support Latino business owners in the food and beverage industry.
3. Logistics and Shipping - Companies like UPS are championing and supporting Latin and Hispanic-owned small businesses through campaigns and partnerships.
