Miller Lite and J Balvin Team Up to Give Back to Latino Communities
Grace Mahas — February 24, 2023 — Marketing
References: prnewswire
The Miller Lite and J Balvin's Tab program is a collaboration aimed at giving back to beer drinkers and Latino business owners across the United States. The initiative involves the sale of limited-edition Balvin-inspired pints, with a portion of the proceeds from every pint sold going to the Accion Opportunity Fund. This fund is designed to support up to 50 Latino business owners and entrepreneurs across the country.
To encourage participation in the program, Miller Lite and J Balvin are adding 10,000 beer tabs per week to their bill and offering exclusive signed merch, beer credits, Balvin experiences, and more as giveaways. Fans can join the program by visiting the website www.millerlite.com/jbalvin.
"I'm excited Miller Lite and I could collaborate again to not only bring some new cool can art to shelves but also make a real impact in the Latino community," said Balvin. "So many Latino businesses were devastated over the past few years, and I'm glad Miller Lite was excited to team up and give them a boost. So pick up some Miller Lite because the next round's on me!"
To encourage participation in the program, Miller Lite and J Balvin are adding 10,000 beer tabs per week to their bill and offering exclusive signed merch, beer credits, Balvin experiences, and more as giveaways. Fans can join the program by visiting the website www.millerlite.com/jbalvin.
"I'm excited Miller Lite and I could collaborate again to not only bring some new cool can art to shelves but also make a real impact in the Latino community," said Balvin. "So many Latino businesses were devastated over the past few years, and I'm glad Miller Lite was excited to team up and give them a boost. So pick up some Miller Lite because the next round's on me!"
Trend Themes
1. Socially-conscious Collaborations - Brands can collaborate with celebrity or influencer partners to launch social good initiatives while also promoting their products – creating a trend that promotes giving back while driving sales.
2. Limited-edition Product Releases - Limited-edition product releases can be leveraged to drive excitement and sales while also contributing to social good causes, providing a win-win situation for customers and brands.
3. Supporting Small Business Owners - Initiatives that support small business owners, especially those from underrepresented communities, present significant opportunities for making a positive impact while driving business growth and brand equity.
Industry Implications
1. Alcohol - Beverage brands, such as beer producers, can leverage social good initiatives to drive sales, while also contributing to the betterment of their communities and the world at large.
2. Entertainment - Collaborations between entertainment figures and brands offer opportunities for creating buzz around new product launches and for contributing to social good causes in a meaningful way.
3. Small Business - Support initiatives for small businesses can take many forms and present opportunities for brands to make a positive impact, boost community recognition, and enhance their reputation as socially responsible organizations.
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