Latest Starbucks Merch Celebrates Latin American Culture
Grace Mahas — August 30, 2023 — Art & Design
References: stories.starbucks
The Starbucks Artist Collaboration Series continues with a new collection showcasing the artwork of Manuela Guillén. Available in participating U.S. stores, this exclusive collection pays homage to her family and embraces Latin American culture through colorful and nature-inspired designs.
The series was launched to celebrate artists from around the world, creating unique merchandise that reflects their diverse perspectives. Previous collections included Tim Singleton's debut and Yiqiao Wang's tribute to the Deaf community.
Manuela Guillén's collection consists of three limited-edition items. The "Manuela Dream" Stainless Steel Tumbler features her self-portrait with vibrant motifs against a white background, exuding celebration and creativity. The "Buenas Vibras" Cold Cup showcases doodle-style drawings of colorful plants, butterflies, birds, and a jaguar, inviting customers to embrace the vibrant mosaic of Latin American experiences. The "Manuela Heart" Cold Cup playfully captures the duality of first-generation experiences with symbolic imagery of reaching towards the sky.
Each item in Manuela Guillén's collection reflects her personal story, family heritage, and Latin American culture, allowing Starbucks customers to connect with these vibrant narratives and celebrate cultural diversity.
The series was launched to celebrate artists from around the world, creating unique merchandise that reflects their diverse perspectives. Previous collections included Tim Singleton's debut and Yiqiao Wang's tribute to the Deaf community.
Manuela Guillén's collection consists of three limited-edition items. The "Manuela Dream" Stainless Steel Tumbler features her self-portrait with vibrant motifs against a white background, exuding celebration and creativity. The "Buenas Vibras" Cold Cup showcases doodle-style drawings of colorful plants, butterflies, birds, and a jaguar, inviting customers to embrace the vibrant mosaic of Latin American experiences. The "Manuela Heart" Cold Cup playfully captures the duality of first-generation experiences with symbolic imagery of reaching towards the sky.
Each item in Manuela Guillén's collection reflects her personal story, family heritage, and Latin American culture, allowing Starbucks customers to connect with these vibrant narratives and celebrate cultural diversity.
Trend Themes
1. Celebration of Latin American Culture - The latest Starbucks merch collection celebrates Latin American culture through vibrant designs that showcase the diverse perspectives and artistic talent of the region's artists.
2. Artist Collaboration Series - The Starbucks Artist Collaboration Series continues to highlight artists from around the world, creating unique merchandise that reflects their personal stories and cultural heritage.
3. Nature-inspired Designs - The exclusive collection by Manuela Guillén features colorful and nature-inspired designs, incorporating vibrant motifs of plants, animals, and symbolic imagery that resonate with customers.
Industry Implications
1. QSR (quick Service Restaurant) - The QSR industry can explore partnerships with artists to create limited-edition merchandise that celebrates diverse cultures, offering customers a unique and engaging brand experience.
2. Retail - The retail industry can leverage artist collaborations to create exclusive merchandise that tells stories and connects with customers on a deeper level, promoting cultural diversity and inclusivity.
3. Art and Design - The art and design industry can benefit from artist collaborations with brands, providing opportunities to showcase artistic talent, spark creativity, and invite customers to explore different cultural perspectives.
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