The 'First Responder' IPA Raises Funds For Firefighter Causes
Rahul Kalvapalle — June 30, 2022 — Lifestyle
References: montaukbrewingco & brewbound
Montauk Brewing Company, which is based in the town of Montauk over in New York State, has long been a supporter of social causes, with the advent of a recent American IPA dedicated to the cause of supporting firefighters and first responders.
The 'First Responder' American IPA is a beer that was brewed by using a deft combination of Columbus and Citra hop varieties. Coming in at an ABV of 5.6 percent, this is a truly crisp and refreshing pale ale with hops that are tasteful and not overpowering.
Released as part of Montauk Brewing Company's 'Brews for a Cause' initiative, the 'First Responder' American IPA raises funds for the Terry Farrell Firefighters Fund. "The beer is very similar to our Truth Serum Pale Ale that we’ve brewed for a few years now, and the fans really love it,” noted Montauk's brewmaster Eric Moss.
Image Credit: Montauk Brewing Company
The 'First Responder' American IPA is a beer that was brewed by using a deft combination of Columbus and Citra hop varieties. Coming in at an ABV of 5.6 percent, this is a truly crisp and refreshing pale ale with hops that are tasteful and not overpowering.
Released as part of Montauk Brewing Company's 'Brews for a Cause' initiative, the 'First Responder' American IPA raises funds for the Terry Farrell Firefighters Fund. "The beer is very similar to our Truth Serum Pale Ale that we’ve brewed for a few years now, and the fans really love it,” noted Montauk's brewmaster Eric Moss.
Image Credit: Montauk Brewing Company
Trend Themes
1. Brews for a Cause - Craft breweries are increasingly partnering with charities to create unique beers that raise funds to support various causes and social issues.
2. Local & Regional Ipas - Craft breweries are experimenting with locally-sourced ingredients and unique hop combinations to create regionally-specific IPAs that appeal to consumers' desire for unique flavor profiles.
3. Sustainability-focused Brewing - Craft breweries are implementing environmentally-sustainable practices, such as sourcing local ingredients, using renewable energy, and reducing water waste, to appeal to consumers' growing concern for eco-friendliness in products.
Industry Implications
1. Craft Brewing - Craft breweries have the opportunity to create unique beers that support social causes, use locally-sourced ingredients, and implement environmentally-sustainable practices.
2. Charity & Non-profit - Charities and non-profits have the opportunity to partner with craft breweries to create unique, socially-conscious beers that raise funds to support their causes.
3. Regional Agriculture - Local agriculture industries have the opportunity to partner with craft breweries to supply regionally-specific ingredients for unique, locally-sourced IPAs that appeal to consumers' desire for unique flavor experiences.
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