Brands are launching technology designed for remote workers with ADHD
Trend - ADHD products are tools, technologies, or aids designed to help individuals with ADHD manage symptoms and improve organization, time management, and productivity. With the influx of hybrid and remote work models, consumers with ADHD often gravitate toward products that can be used at home without judgment.
Insight - With the rise of remote and hybrid work, consumers with ADHD are looking for ways to stimulate their minds at home while still remaining focused. Consumers with ADHD often desire products that allow them to customize their workspace according to their needs, minimizing distractions and optimizing productivity. With these products, consumers can create a quiet and organized space that helps them focus on tasks without external interruptions.
Insight - With the rise of remote and hybrid work, consumers with ADHD are looking for ways to stimulate their minds at home while still remaining focused. Consumers with ADHD often desire products that allow them to customize their workspace according to their needs, minimizing distractions and optimizing productivity. With these products, consumers can create a quiet and organized space that helps them focus on tasks without external interruptions.
Workshop Question - How can your brand accommodate different kinds of work models with regard to both products and operations?
Trend Themes
1. ADHD Products - Consumers with ADHD often gravitate towards products that can be used at home without judgment for improved organization and focus.
2. Digital Co-working Spaces - People are embracing digital co-working spaces to help them get more done from anywhere in the world and provide a sense of community for focused work sessions.
3. Psychologically Supportive Work Pods - Psychologically safe spaces like the Sensory Nook support those who might be easily triggered within the classroom or office, providing a calming and comfortable environment.
Industry Implications
1. Education Technology - The 'Forest' desk partitions and Sensory Nook are examples of products that support neurodivergent students and provide a conducive learning environment.
2. Remote Work Tools - Digital co-working spaces like FLOWN's 'Flocks' offer productivity solutions for remote workers, particularly those with ADHD, by fostering focus and accountability.
3. Wellness Technology - Sidekick browser, functioning like a wellness app, provides a distraction-free browsing experience for individuals with ADHD while protecting user data.
