Bike manufacturers are designing ebikes to teach younger children how to ride
Trend - Electric bicycle manufacturers are creating new e-bike models designed specifically for children under the age of 13. These bikes have simple controls, low max speeds, and extensive safety features, as they are designed to help new young riders familiarize themselves with e-bikes.
Insight - Training children to be able to perform regular everyday tasks, such as tieing shoes or riding a bike, can be challenging for some parents. Some parents struggle with approaching training from a methodological standpoint, and instead gravitate toward products that can make training far easier, investing in informative books or physical aids such as training wheels. Brands are modernizing the bike training process for the modern influx of e-bikes.
Insight - Training children to be able to perform regular everyday tasks, such as tieing shoes or riding a bike, can be challenging for some parents. Some parents struggle with approaching training from a methodological standpoint, and instead gravitate toward products that can make training far easier, investing in informative books or physical aids such as training wheels. Brands are modernizing the bike training process for the modern influx of e-bikes.
Workshop Question - How could your brand capitalize on the modern popularity of e-bikes by addressing younger riders?
Trend Themes
1. Child-friendly Electric Bikes - Bike manufacturers are designing ebikes specifically for children under the age of 13, with simple controls, low max speeds, and extensive safety features.
2. Child-centric E-cargo Bikes - E-cargo bike manufacturers are designing bikes with child passengers in mind, including adjustable seats, harnesses, and headrests, as well as additional seating for a third child.
3. Youth-focused E-bikes - Balance bike manufacturers are incorporating electric power into their designs to help children learn to ride, with lightweight frames, adjustable power modes, and twist throttles.
Industry Implications
1. Electric Bike Manufacturing - Bike manufacturers can tap into the growing market of children and parents looking for child-friendly electric bikes.
2. E-cargo Bike Manufacturing - E-cargo bike manufacturers can expand their customer base by catering to families with child passengers, offering safer and more convenient transportation options.
3. Balance Bike Manufacturing - Balance bike manufacturers could incorporate electric power into their designs to give children more options for learning to ride and help them develop their skills and confidence.
4 Featured, 31 Examples:
55,079 Total Clicks
Date Range:
Aug 23 — Oct 23
Trending:
Mild
Consumer Insight Topics:
