The 'Old Guard' Beer by Viewpoint Resembles English Guardsman
Laura McQuarrie — August 5, 2013 — Lifestyle
References: viewpoint.ru & thedieline
Beer can be light and bubbly and drinking it sure is fun, but these cans mean just as much business as an English Guardsman. Although Britmania never quite seems to die down, there are an excessive number of prideful British-themed products out there since the birth of Prince George.
The tall form of these cans provide the perfect surface to replicate the iconic black bearskin hats worn by the Queen's Guards. The 'Old Guard' beer is a concept developed by Moscow's Viewpoint branding agency, hoping to spread Britmania to Russia. Each brew is identified by a different shape and color of moustache on each of the cans. Lined up in a row, these cans are a little intimidating, though this small army is hardly a match for thirsty beer drinkers.
The tall form of these cans provide the perfect surface to replicate the iconic black bearskin hats worn by the Queen's Guards. The 'Old Guard' beer is a concept developed by Moscow's Viewpoint branding agency, hoping to spread Britmania to Russia. Each brew is identified by a different shape and color of moustache on each of the cans. Lined up in a row, these cans are a little intimidating, though this small army is hardly a match for thirsty beer drinkers.
Trend Themes
1. British-themed Products - Disruptive innovation opportunities lie in creating unique and compelling British-themed products to cater to the ongoing Britmania.
2. Iconic Packaging - There is potential for disruptive innovation in designing iconic packaging that replicates recognizable symbols or elements of a brand.
3. Personalization in Packaging - The trend of personalization in packaging opens up opportunities for disruptive innovation by customizing products with unique designs or features.
Industry Implications
1. Beverage Industry - The beverage industry can explore disruptive innovation by creating unique and themed beverages that capture consumer interest.
2. Branding and Advertising - Disruptive innovation can be pursued in the branding and advertising industry by developing creative and captivating campaigns that resonate with consumers.
3. Packaging Industry - Opportunities for disruptive innovation in the packaging industry include designing innovative packaging solutions that enhance the overall consumer experience.
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