Drest Offers Digital Styling Challenges Using Designer Clothing Pieces
Laura McQuarrie — May 6, 2020 — Tech
Drest is a fashion-styling gaming app that gives players the ability to participate in challenges using real-life clothing pieces and accessories from designer brands like Valentino and Gucci. The interactive luxury styling game gives players the chance to style photoshoots on life-like model avatars and mood boards, and Drest allows for the use of everything from backgrounds and props to stickers to enhance these artistic scenes.
In partnership with Drest, celebrity makeup artist Mary Greenwell is introducing curated, ready-made looks that can be applied to the virtual avatars, as well as in-feed tutorials that can be followed to recreate the looks in person. Some of the styles include looks like Fashion Fantasy, which Greenwell describes as "the ultimate red-carpet look."
Image Credit: Drest
In partnership with Drest, celebrity makeup artist Mary Greenwell is introducing curated, ready-made looks that can be applied to the virtual avatars, as well as in-feed tutorials that can be followed to recreate the looks in person. Some of the styles include looks like Fashion Fantasy, which Greenwell describes as "the ultimate red-carpet look."
Image Credit: Drest
Trend Themes
1. Digital Fashion Styling - Develop fashion-styling gaming apps that allow users to participate in digital challenges using real-life clothing pieces and accessories from different designer brands.
2. Luxury Interactive Gaming - Create luxury interactive gaming apps that provide users with the chance to style photoshoots on life-like model avatars and mood boards using high-end fashion designer brands.
3. Celebrity-inspired Gaming Apps - Develop fashion-styling gaming apps that incorporate celebrity-inspired looks and in-feed tutorials for the use of virtual avatars and in-person styling.
Industry Implications
1. Gaming - Develop cutting-edge gaming software that takes advantage of the increasing demand for digital styling challenges using real-life clothing pieces and fashion designer brands.
2. Fashion - Integrate digital styling and interactive gaming with fashion brands to provide users with the ability to experiment with different fashion styles and accessories.
3. Beauty - Partner with celebrity makeup artists to create virtual make-up applications that offer users the ability to apply celebrity-inspired makeup for use on virtual avatars and in person.
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