Revolutioneyes
Going Like Sixty — January 28, 2008 — Fashion
References: ineyewear
Here's another face/product mashup. Go from fab to funky without leaving your computer. Revolutioneyes is part of the ineyewear.com website where you can experiment with different size and shapes of eyewear. The site has a wide variety of glasses from the top names in eyewear, including Oakley, Bvulgari, Ray-ban and others.
Love testing fashion online? You'll probably enjoy the HairMixer!
Implications - Companies that offer fashionable products such as cosmetics and glasses are looking to tap into the tech market with their virtual reality applications. By offering this to consumers, the company gives the consumer the chance to try the product without purchase or salespeople. This allows the consumer as well to get second opinions and find out if the style or product is right for them.
Love testing fashion online? You'll probably enjoy the HairMixer!
Implications - Companies that offer fashionable products such as cosmetics and glasses are looking to tap into the tech market with their virtual reality applications. By offering this to consumers, the company gives the consumer the chance to try the product without purchase or salespeople. This allows the consumer as well to get second opinions and find out if the style or product is right for them.
Trend Themes
1. Virtual Reality Fashion - Fashion companies are leveraging virtual reality technology to allow consumers to try products without purchase or salespeople.
2. Online Product Testing - Companies are offering online platforms where consumers can experiment with different sizes and shapes of eyewear and other fashionable products.
3. Tech-enabled Consumer Decision Making - The integration of technology in the fashion industry allows consumers to seek second opinions and determine if a specific style or product suits them.
Industry Implications
1. Fashion/cosmetics - Fashion companies in the cosmetics industry can explore virtual reality applications for product testing, enabling consumers to try before they buy.
2. Eyewear - The eyewear industry can embrace online platforms that allow consumers to virtually try different glasses shapes and sizes.
3. Tech/vr - The tech industry can offer innovative solutions like virtual reality technology to enhance online shopping experiences for fashion and cosmetic products.
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