The New Boost Iced Coffee Drinks will Come in Two Flavor Options
Michael Hemsworth — February 25, 2020 — Marketing
References: boostcoffeeco & talkingretail
The Boost Iced Coffee drinks are a new product from the brand that aim to address consumer demand for convenient, ready-to-drink coffees that don't skimp when it comes to premium flavor. The coffee drinks are set to launch in March and will come in two flavor options including Caffe Latte and Double Espresso, which are both priced at just £1 each. The products address the significant rise in the number of consumers choosing coffee-based drinks as an alternative to other refreshments on the market.
Founder and Managing Director at Boost Simon Gray spoke on the Boost Iced Coffee drinks saying, "Chilled coffee is the fastest growing functional drink category in the Symbol and Indies channel. At Boost, we saw the potential to create a standout, quality product in what is already a high performing category.”
Founder and Managing Director at Boost Simon Gray spoke on the Boost Iced Coffee drinks saying, "Chilled coffee is the fastest growing functional drink category in the Symbol and Indies channel. At Boost, we saw the potential to create a standout, quality product in what is already a high performing category.”
Trend Themes
1. Ready-to-drink Coffees - The rise in consumer demand for convenient, ready-to-drink coffees presents an opportunity for innovative products and packaging solutions.
2. Flavored Iced Coffees - The introduction of new flavor options, such as Caffe Latte and Double Espresso, in the ready-to-drink coffee market taps into the growing demand for diverse and indulgent coffee choices.
3. Premium Coffee Alternatives - Consumers' increasing preference for coffee-based drinks over other refreshments creates space for disruptive innovations in the beverage industry, offering premium and high-quality alternatives.
Industry Implications
1. Beverage Packaging - The rise of ready-to-drink coffee products requires innovative packaging solutions that maintain the freshness, convenience, and portability of the beverages.
2. Food and Beverage Retail - The popularity of ready-to-drink coffees opens up potential opportunities for retailers to curate and market a diverse range of coffee products, attracting coffee enthusiasts and expanding their customer base.
3. Functional Drinks - The fast-growing functional drink category, particularly chilled coffee, presents an opportunity to introduce new and functional ingredients into ready-to-drink coffees, enhancing their health benefits and appeal.
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