The Laird Superfood Liquid Creamer is Easy to Mix
Michael Hemsworth — March 10, 2020 — Marketing
References: lairdsuperfood & bevnet
The Laird Superfood Liquid Creamer is one of the latest products from the brand that will offer consumers a convenient way to enhance their daily cup of coffee. The plant-based creamer features a new liquid profile that's easy for consumers to mix into their choice of beverage and is made without the use of artificial flavors or colors. The product is made with three functional mushroom varieties including Lion's Mane, Cordyceps and Chaga.
The Laird Superfood Liquid Creamer was touted by CEO of Laird Superfoods Paul Hodge who said, "The huge success of our superfood creamer products has paved the way for us to bring this new liquid creamer to market. A growing base of health-conscious consumers have been loving our powdered creamers for some time, and we wanted to provide the option of a liquid version for consumers to also enjoy. Before we bring a product to market, it has to deliver these four things: 1) It has to be made from plant-based ingredients; 2) It has to taste good; 3) It has to be eco-friendly; 4) And, it has to be inclusive for everyone. Our new liquid creamers deliver on all of those.”
The Laird Superfood Liquid Creamer was touted by CEO of Laird Superfoods Paul Hodge who said, "The huge success of our superfood creamer products has paved the way for us to bring this new liquid creamer to market. A growing base of health-conscious consumers have been loving our powdered creamers for some time, and we wanted to provide the option of a liquid version for consumers to also enjoy. Before we bring a product to market, it has to deliver these four things: 1) It has to be made from plant-based ingredients; 2) It has to taste good; 3) It has to be eco-friendly; 4) And, it has to be inclusive for everyone. Our new liquid creamers deliver on all of those.”
Trend Themes
1. Convenient Mushroom-powered Creamers - The rise of plant-based creamers infused with functional mushrooms provides an opportunity for innovative and convenient coffee enhancements.
2. Liquid Profile for Mixing - The development of liquid creamer profiles that easily mix into beverages allows for more seamless customization and enjoyment.
3. Artificial-free Creamer Options - The demand for creamers made without artificial flavors or colors opens up a market for healthier and more natural coffee enhancers.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the production of mushroom-infused liquid creamers to cater to health-conscious coffee lovers.
2. Plant-based Products - The plant-based product industry can capitalize on the trend by creating innovative new creamer options that are both delicious and sustainable.
3. Natural Health and Wellness - The natural health and wellness industry can leverage the demand for creamers made without artificial additives by developing and promoting mushroom-powered coffee enhancers.
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