These BandSports Ads Offer All-Day Entertainment
Amelia Roblin — June 29, 2011 — Lifestyle
References: ogilvy.br & adsoftheworld
It's difficult to get a good family photo at the best of times, and these BandSports ads suggest that even the quick utterance of the word "cheese!" may be too much to ask for a satisfied sports fan.
The product being sold in these prints is a 24/7 sports channel that keeps viewers tuned into the action at all hours of the day and night. The prospect sounds like perfection those who enjoy more than a bit of baseball, basketball, football or hockey, but a comical side to the campaign will appeal to their snubbed family members.
Without making any contextual reference to TV or broadcast matches, the Ogilvy advertising agency of Brazil used wholesome family portraits to suggest the televised service in the background. These BandSports ads feature a group of smiling faces, with one distracted individual whose eyes are focused elsewhere.
The product being sold in these prints is a 24/7 sports channel that keeps viewers tuned into the action at all hours of the day and night. The prospect sounds like perfection those who enjoy more than a bit of baseball, basketball, football or hockey, but a comical side to the campaign will appeal to their snubbed family members.
Without making any contextual reference to TV or broadcast matches, the Ogilvy advertising agency of Brazil used wholesome family portraits to suggest the televised service in the background. These BandSports ads feature a group of smiling faces, with one distracted individual whose eyes are focused elsewhere.
Trend Themes
1. Multitasking Entertainment - Disruptive innovation opportunity: Create multi-screen experiences that cater to viewers who want to watch sports while engaging in other activities.
2. Family-centric Marketing - Disruptive innovation opportunity: Develop advertising campaigns that appeal to specific family dynamics and use humor to engage target audiences.
3. Immersive Sports Viewing - Disruptive innovation opportunity: Explore virtual reality or augmented reality technologies to provide a more immersive and interactive sports viewing experience.
Industry Implications
1. Broadcasting - Disruptive innovation opportunity: Integrate social media features into live sports broadcasts to engage viewers and create a more interactive experience.
2. Advertising - Disruptive innovation opportunity: Utilize data-driven targeting and personalized advertising strategies to capture the attention of sports fans and improve campaign effectiveness.
3. Sports Technology - Disruptive innovation opportunity: Develop innovative streaming platforms or apps that offer personalized sports content and enhanced viewer engagement.
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