This Offensive Christmas Sweatshirt From Rad.co is For the Scrooges
Alyson Wyers — November 30, 2015 — Fashion
References: rad.co
The holidays can be a difficult time of year for many people, which is probably why this Christmas sweatshirt shows an emoji-like depiction of a hand giving the middle finger. From French clothing brand Rad., the gray top also features a festive wreath and the phrase "Merry Christmas," which is more in line with the holiday spirit. The juxtaposition, however, indicates the wishes are hardly well-meaning.
Available in a variety of sizes, the Christmas sweatshirt for women is clearly made for scrooge types who simply do not enjoy this time of year and wish to rain on the parade of others who they come into contact with. Made out of a poly-cotton blend, the garment is at least comfortable to wear.
Available in a variety of sizes, the Christmas sweatshirt for women is clearly made for scrooge types who simply do not enjoy this time of year and wish to rain on the parade of others who they come into contact with. Made out of a poly-cotton blend, the garment is at least comfortable to wear.
Trend Themes
1. Offensive Christmas Apparel - Opportunity for brands to create offensive and provocative holiday-themed clothing to cater to a niche market of consumers who enjoy pushing boundaries.
2. Juxtaposition of Holiday Spirit - Opportunity to create products that juxtapose traditional holiday symbols with elements that challenge or subvert the festive mood, appealing to consumers who appreciate irony and sarcasm.
3. Comfortable Holiday Fashion - Opportunity for brands to focus on creating stylish and comfortable holiday apparel that allows individuals to express their true feelings about the holiday season.
Industry Implications
1. Apparel and Fashion - Opportunity for clothing brands to create innovative and unconventional holiday apparel, catering to consumers seeking non-traditional and bold fashion choices.
2. E-commerce and Online Retail - Opportunity for online retailers to offer a wide range of offensive and provocative holiday apparel, providing a platform for niche brands and designers to reach their target audience.
3. Gift and Novelty - Opportunity for gift and novelty stores to stock offensive Christmas-themed products, appealing to consumers looking for unique and unconventional holiday gifts.
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