The New FC Barcelona Jersey is Inspired By Vintage Soccer Fashion
Rahul Kalvapalle — May 31, 2016 — Lifestyle
References: news.nike
The brand new FC Barcelona jersey, constructed by none other than Nike, is designed to bring together the American sports apparel brand's futuristic performance technology with a vintage design scheme inspired by Barcelona's famous jerseys of yester-year.
The jersey specifically borrows its design scheme from the jersey worn by its players back in 1992 when the team picked up its first ever European Cup. The jersey features an array of Catalan symbols including the words "Un Crit Valen", meaning "Our Cry is Bold" in Catalan, as well as the famous red-and-yellow Catalan flag.
Considering that FC Barcelona's heated rivals Real Madrid feature more than double the number of European Cups, Nike and FC Barcelona will be hoping a return to a vintage jersey design will help spark better luck on the field.
The jersey specifically borrows its design scheme from the jersey worn by its players back in 1992 when the team picked up its first ever European Cup. The jersey features an array of Catalan symbols including the words "Un Crit Valen", meaning "Our Cry is Bold" in Catalan, as well as the famous red-and-yellow Catalan flag.
Considering that FC Barcelona's heated rivals Real Madrid feature more than double the number of European Cups, Nike and FC Barcelona will be hoping a return to a vintage jersey design will help spark better luck on the field.
Trend Themes
1. Retro-inspired Apparel - Opportunity to explore vintage design schemes and nostalgic aesthetics in modern apparel.
2. Heritage Marketing - Brands can leverage historical references and symbols to create a sense of authenticity and tradition.
3. Sports Fashion Nostalgia - Increasing demand for sports apparel that pays homage to iconic moments and eras in sports history.
Industry Implications
1. Sportswear - Disruptive innovation opportunity: Integrate advanced performance technology with retro-inspired designs.
2. Marketing and Advertising - Disruptive innovation opportunity: Develop heritage marketing campaigns that resonate with consumers' longing for nostalgia and authenticity.
3. Sports Memorabilia - Disruptive innovation opportunity: Create limited edition merchandise that celebrates historic sports moments, appealing to collectors and sports enthusiasts.
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