Jax & Bones Opens Holiday Pop-Up in Southern California
Grace Mahas — December 12, 2019 — Marketing
References: jaxandbones & petage
Jax & Bones, the sustainable dog bed and toys company, launched a holiday pop-up store SOCO + The OC Mix in Costa Mesa, California -- a highly sought after community destination. The holiday boutique will feature the brand's new fall products including its beloved range of eclectic beds made from ethically and sustainably sourced ingredients.
Founder & CEO Tina Nguyen commented, “Since I first launched Jax & Bones, there was always a bigger picture to spread our wings and expand within the retail marketplace. From launching our brand new online e-commerce store this year to the holiday pop-up, the vision is truly coming to fruition, and we feel this is the beginning of many more exciting collaborations to come.”
Image Credit: Jax & Bones
Founder & CEO Tina Nguyen commented, “Since I first launched Jax & Bones, there was always a bigger picture to spread our wings and expand within the retail marketplace. From launching our brand new online e-commerce store this year to the holiday pop-up, the vision is truly coming to fruition, and we feel this is the beginning of many more exciting collaborations to come.”
Image Credit: Jax & Bones
Trend Themes
1. Sustainable Products - Disruptive innovation opportunity: Create sustainable pet products using ethically and sustainably sourced ingredients.
2. Pop-up Retail - Disruptive innovation opportunity: Utilize pop-up stores as a marketing strategy to reach new customers and test new product ideas.
3. Online E-commerce - Disruptive innovation opportunity: Develop an online platform for selling and showcasing eco-friendly pet products.
Industry Implications
1. Pet Products - Disruptive innovation opportunity: Introduce eco-friendly and sustainable options within the pet product industry.
2. Retail - Disruptive innovation opportunity: Incorporate pop-up stores and sustainable products to enhance the retail experience.
3. E-commerce - Disruptive innovation opportunity: Build an online marketplace specifically for eco-conscious pet owners.
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