Poo-Pourri Launched an Equality Campaign Centered on Poop Stories
Justin Lam — September 28, 2018 — Social Good
References: poopourri & fastcompany
Bathroom humor is often considered low-brow but Poo-Pourri, a scent-masking deodorizer, is using poop stories to explain an aspect of gender inequality. Launching as the #GirlsDoPoop campaign, this initiative sets out to prove that women have as many funny, gross, and entertaining poop stories as men. The ultimate goal is to help men see that women aren't just objects of desire, and are instead three-dimensional human beings who are just as equal as men.
The stories featured in the Poo-Pourri #GirlsDoPoop campaign are all told by stand-up comedians. According to s Poo-Pourri founder and CEO Suzy Batiz, casting calls were held in New York, Dallas, Los Angeles, and Chicago and were attended by more that 400 women.
The stories featured in the Poo-Pourri #GirlsDoPoop campaign are all told by stand-up comedians. According to s Poo-Pourri founder and CEO Suzy Batiz, casting calls were held in New York, Dallas, Los Angeles, and Chicago and were attended by more that 400 women.
Trend Themes
1. Gender Equality Campaigns - Opportunity for businesses to launch campaigns challenging gender stereotypes and promoting equality.
2. Humor Marketing - Potential for businesses to leverage humor as a marketing strategy to engage audiences and create brand awareness.
3. Storytelling in Advertising - Disruptive innovation opportunity to use real stories and humor as a way to connect with consumers and convey important messages.
Industry Implications
1. Fragrance and Deodorizer Industry - Innovative products and marketing campaigns can tap into the growing market demand for unique and personalized odor solutions.
2. Entertainment Industry - Opportunity for comedians and entertainers to collaborate with brands on campaigns that challenge social norms and promote equality.
3. Advertising Industry - Disruptive innovation opportunity for advertising agencies to incorporate humor and storytelling approaches in their campaigns to capture audience attention.
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