Ateyo Clothing Takes Fashion Experience into the eSports Ecosystem
Justin Lam — May 11, 2018 — Tech
References: ateyo & esportsinsider
The Ateyo clothing company has quickly carved out a place in the eSports scene, thanks to its stylish oversized zip-up hoodie and its commitment to blending fashion and eSports. Founded by best friends Rachel and Breanne, the clothing company draws from the experience the two gained while attending Parsons School of Design in New York City and with their previous fashion company. The decision to start an eSports-focused clothing company came from the founder's love for the community and need to design something specifically for the ecosystem.
The Ateyo clothing company currently has one product, the oversized zip-up hoodie, know as THE ZIP-UP. The hoodie was carefully designed to be the ideal piece of clothing for esports and features an in-house designed fabric and an oversized hood that easily slides over any gaming headset. The hoodie and all future Ateyo clothing products will be designed and manufactured in LA as a means to ensure quality and ethical manufacturing.
The Ateyo clothing company currently has one product, the oversized zip-up hoodie, know as THE ZIP-UP. The hoodie was carefully designed to be the ideal piece of clothing for esports and features an in-house designed fabric and an oversized hood that easily slides over any gaming headset. The hoodie and all future Ateyo clothing products will be designed and manufactured in LA as a means to ensure quality and ethical manufacturing.
Trend Themes
1. Ethical Apparel in Esports - Ateyo Clothing's focus on ethical manufacturing practices sets a trend for other eSports clothing companies to prioritize sustainability and socially responsible business practices.
2. Stylish Gaming Apparel - Ateyo Clothing's success emphasizes the potential for fashionable and functional gaming apparel as a trend in the eSports industry.
3. Specialized Clothing for Esports Players - Ateyo Clothing's THE ZIP-UP hoodie highlights the need for specialized clothing catering specifically to the needs of eSports players and the potential for further development in this niche market.
Industry Implications
1. Apparel Manufacturing - The demand for specialized eSports clothing products creates opportunities for apparel manufacturing companies to enter the market.
2. Esports Industry - Ateyo Clothing's success demonstrates the potential for fashion and apparel brands to carve out a space in the growing eSports industry.
3. Sustainable Manufacturing - Ateyo Clothing's ethical manufacturing practices demonstrate the potential for sustainable manufacturing practices to become a trend in the eSports apparel industry.
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