100 Thieves is Creating Merch With its CEO, Matt Haag
Ellen Smith — April 10, 2019 — Tech
References: 100thieves & dexerto
The North American eSports organization 100 Thieves is creating merchandise with the help of its CEO, Matt 'Nadeshot' Haag. The unique inter-company branding would reference not only the CEO but the company he runs, offeirng fans a dynamic line that's sure to impress.
The collaboration was first teased on Twitter, when Haag posted both his logo and the logo of the 100 Thieves. The images were posted on top of an attention-grabbing, vibrant green backdrop. Accompanying the photo was a caption that included three emojis, each of which elicited a sense of mystery and anticipation. While the theme of the line is unknown, users are suspecting something related to money, as Haag's logo 'Nadeshot' features a dollar sign in place of the 'S.'
The collaboration was first teased on Twitter, when Haag posted both his logo and the logo of the 100 Thieves. The images were posted on top of an attention-grabbing, vibrant green backdrop. Accompanying the photo was a caption that included three emojis, each of which elicited a sense of mystery and anticipation. While the theme of the line is unknown, users are suspecting something related to money, as Haag's logo 'Nadeshot' features a dollar sign in place of the 'S.'
Trend Themes
1. Ceo-branded Merchandise - More CEOs are collaborating with their companies to create unique merchandise lines, providing an opportunity for cross-promotion and increased brand recognition.
2. Esports-inspired Apparel - The intersection between eSports and fashion is growing, providing an opportunity for innovative design and marketing collaborations.
3. Social Media Teasers - Creating anticipation through cryptic social media posts can generate buzz and excitement around upcoming product launches or collaborations.
Industry Implications
1. Esports - The eSports industry is constantly growing and evolving, providing ample opportunities for innovation and collaboration within the sector.
2. Fashion - The intersection between fashion and gaming/eSports is a burgeoning market, providing a unique opportunity for designers and brands to tap into a new audience.
3. Marketing - Using social media as a tool to create hype and anticipation for upcoming products or collaborations can be an effective marketing strategy for a wide range of industries.
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