Viewers May Now Sponsor Their Favorite YouTube Gaming Channels
Laura McQuarrie — September 22, 2017 — Tech
References: support.google & wersm
Following the launch of YouTube Gaming as a video game streaming platform and a hub for eSports entertainment, YouTube is now giving fans of YouTube gaming channels the chance to support their favorite creators.
YouTube Gaming now allows for content creators to enable sponsorships, which will give fans the chance to support them for $4.99 monthly. Those who offer their support have the chance to receive a range of perks, including everything from custom badges and emojis to exclusive chat groups.
So far, some channels have already seen great success with YouTube Gaming sponsorships. As YouTube Gaming Product Manager Barbara Macdonald reports: "GameAttack makes most of their channel revenue via sponsorships and Super Chat. Rocket Beans earned 1,500 sponsors in their first day."
YouTube Gaming now allows for content creators to enable sponsorships, which will give fans the chance to support them for $4.99 monthly. Those who offer their support have the chance to receive a range of perks, including everything from custom badges and emojis to exclusive chat groups.
So far, some channels have already seen great success with YouTube Gaming sponsorships. As YouTube Gaming Product Manager Barbara Macdonald reports: "GameAttack makes most of their channel revenue via sponsorships and Super Chat. Rocket Beans earned 1,500 sponsors in their first day."
Trend Themes
1. Sponsored Gaming Channels - Opportunity to monetize YouTube gaming channels through sponsorships, offering fans exclusive perks.
Industry Implications
1. Video Game Streaming - Opportunity for streaming platforms to enable sponsorships to support content creators and enhance user engagement.
2. Esports Entertainment - Opportunity for eSports-related platforms to implement sponsorships and create a revenue stream by connecting fans with their favorite channels.
3. Online Content Creation - Opportunity for online platforms to introduce sponsorships as a monetization tool for content creators, providing fans with a way to directly support their work.
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