The HeForShe Logo Represents the Organization's Values
Vasiliki Marapas — October 31, 2014 — Social Good
References: dia & behance.net
HeForShe is a gender equality movement that operates on the principal that equality is not only a women's issue, but a human issue. Taking that concept and moving forward, design studio DIA created a HeForShe logo that features the intersection of male and female symbols joining in solidarity.
The coupling is meant to signify men and women working together; more specifically, the unified logo is meant to become a symbol of its own, representing humanity and gender equality.
Using bold typography, strong colors and thoughtful design that combines both masculine and feminine aesthetics, DIA created a branding concept that speaks to the movement's ultimate objective. The project was headed by creative director Mitchell Paon, project manager Meg Donohoe and featured website development by Briteweb.
The coupling is meant to signify men and women working together; more specifically, the unified logo is meant to become a symbol of its own, representing humanity and gender equality.
Using bold typography, strong colors and thoughtful design that combines both masculine and feminine aesthetics, DIA created a branding concept that speaks to the movement's ultimate objective. The project was headed by creative director Mitchell Paon, project manager Meg Donohoe and featured website development by Briteweb.
Trend Themes
1. Gender Equality Branding - Creating gender-neutral branding to represent equality movements and values.
2. Humanity Symbolism - Using iconic symbolism to represent humanity and social justice causes.
3. Collaborative Design - Producing designs that represent inclusivity and collaboration between genders.
Industry Implications
1. Branding - Branding agencies and designers can help equality organizations create thoughtful, gender-neutral branding.
2. Non-profit Organizations - Non-profits and activism groups can use symbolic design to communicate their message of social justice and equality.
3. Web Development - Web developers can contribute to the branding of equality movements by incorporating thoughtful designs into website development.
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