Halls minis Come Conveniently Packaged and Ready to Enjoy
Michael Hemsworth — October 8, 2021 — Marketing
References: gethalls & drugstorenews
The Halls minis cough drops are a pocket-friendly alternative to the brand's original products that will offer consumers with a convenient way to always keep the lozenges on hand for when they're needed most.
The cough drops feature a sugar-free recipe that comes packaged in a container with a flip top to make them easy to access at all times. The lozenges come in three flavors including Honey Lemon, Cherry and Mentho-Lyptus, which are each packed with no less than 2.5mg of menthol to help with coughs due to colds, sore throats and minor throat irritation.
Senior Brand Manager Danielle Freid spoke on the new Halls minis cough drops saying, "The Halls brand is excited to offer a convenient option to people juggling busy schedules with the new Halls minis sugar free cough drops. There’s no better partner to help celebrate this launch than Joe Buck, a longtime brand fan who relies on Halls minis for on-the-go sore throat and cough relief when he’s on the move, especially as we approach the cold season.”
The cough drops feature a sugar-free recipe that comes packaged in a container with a flip top to make them easy to access at all times. The lozenges come in three flavors including Honey Lemon, Cherry and Mentho-Lyptus, which are each packed with no less than 2.5mg of menthol to help with coughs due to colds, sore throats and minor throat irritation.
Senior Brand Manager Danielle Freid spoke on the new Halls minis cough drops saying, "The Halls brand is excited to offer a convenient option to people juggling busy schedules with the new Halls minis sugar free cough drops. There’s no better partner to help celebrate this launch than Joe Buck, a longtime brand fan who relies on Halls minis for on-the-go sore throat and cough relief when he’s on the move, especially as we approach the cold season.”
Trend Themes
1. Pocket-friendly Cough Drops - The demand for the convenience of pocket-friendly cough drops is increasing, providing opportunities for producing sugar-free cough drops available in small packets.
2. Sugar-free Recipe - With a rising demand for healthier options among cough drops, there are opportunities for creating different flavors released in sugar-free versions.
3. Convenient Packaging - The demand for convenient packaging in cough drops is increasing, offering opportunities for producing pocket-sized, flip-top containers that are easy to carry.
Industry Implications
1. Pharmaceutical - Pharmaceutical companies can take advantage of the trend towards sugar-free cough drops and produce new, convenient packaged cough drops in various flavors.
2. Retail - Retailers can use this trend to provide more options for customers to give them the convenience of cough drops in smaller packets they can carry while traveling.
3. Packaging - Packaging companies have the chance to develop more innovative designs for pocket-sized, flip-top containers to keep up with the trend towards cough drops that are easy to carry.
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