New York Magazine's The Cut is Now Selling Merchandise on Amazon
Laura McQuarrie — April 27, 2018 — Pop Culture
New York Magazine's The Cut is now selling merchandise in the form of simplistic white t-shirts that are printed with its own headlines. Specifically, the t-shirts take inspiration from the quote cards that The Cut regularly shares on Instagram. As The Cut's president and editor in chief Stella Bugbee puts it: "We thought it was funny, basically. Several of us said we’d love to make our own custom T-shirts and we thought Cut headlines could be fun and ironic when worn on a body instead of a headline in an article."
Some of the pop culture references that can be found on the t-shirts include "Engagement Chicken," which refers to the dish Meghan Markle and Prince Harry were making the night he proposed, as well as "Let Me Fat in Peace," said by Cardi B in response to fans predicting the rapper's pregnancy.
As The Cut's t-shirts are based around of-the-moment headlines, new ones will be released on a weekly basis.
Some of the pop culture references that can be found on the t-shirts include "Engagement Chicken," which refers to the dish Meghan Markle and Prince Harry were making the night he proposed, as well as "Let Me Fat in Peace," said by Cardi B in response to fans predicting the rapper's pregnancy.
As The Cut's t-shirts are based around of-the-moment headlines, new ones will be released on a weekly basis.
Trend Themes
1. Headline Fashion - There is an opportunity for other magazines or news outlets to create merchandise with their headlines, or for the emergence of new companies specializing in headline fashion.
2. Quote-based Merchandise - The creation of merchandise based on popular quotes or sayings from celebrities or influencers allows for innovative fashion items that appeal to pop culture enthusiasts.
3. Weekly Releases - Weekly limited edition releases of new merchandise featuring timely and pop culture-relevant headlines could become a trend in the fashion industry.
Industry Implications
1. Fashion - Other fashion companies could create merchandise based on their own headlines or quotes, while fashion retailers could incorporate headline-based items into their inventory.
2. Media - News outlets and magazines could create their own merchandise featuring their headlines, potentially leading to a new revenue stream or marketing opportunity.
3. Celebrity Merchandise - Celebrities or influencers who regularly use social media or have their own channels to share quotes or catchphrases may create their own merchandise lines.
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