Dr Pepper & Yung Gravy Release 'Strawberries & Creamin' Song
Grace Mahas — May 10, 2023 — Marketing
Dr Pepper and smooth rapper Yung Gravy have teamed up to create a catchy new track called "Strawberries & Creamin'," a love letter to the recently launched Dr Pepper Strawberries & Cream flavor. Fans can listen to the song and catch a glimpse of Yung Gravy working on the track on TikTok.
Accompanying the hit song is a music video released on Yung Gravy's YouTube channel, which features the rapper and an animated Dr Pepper Strawberries & Cream character with a soda can head. The duo navigates a colorful world filled with flashy cars, pool parties, and soda-fueled pyrotechnics.
In addition to the music collaboration, Yung Gravy has designed an exclusive line of merchandise inspired by the single and Dr Pepper's newest flavor in partnership with NTWRK. The dreamy, fresh three-piece collection includes a gravy boat, a shirt inspired by the rapper's signature silk button-downs, and a vinyl-inspired coaster set. Only 23 limited-edition merch bundles will be available through the NTWRK app, where fans can enter for a chance to win the items. The drawing opens on May 3, 2023, and closes on May 11, 2023, at 5:00 p.m. EST. NTWRK will announce the winners during a live episode.
Get ready to groove with Dr Pepper and Yung Gravy as they celebrate the smooth, sweet taste of Dr Pepper Strawberries & Cream with this infectious new track and exclusive merchandise.
Image Credit: DR Pepper
Accompanying the hit song is a music video released on Yung Gravy's YouTube channel, which features the rapper and an animated Dr Pepper Strawberries & Cream character with a soda can head. The duo navigates a colorful world filled with flashy cars, pool parties, and soda-fueled pyrotechnics.
In addition to the music collaboration, Yung Gravy has designed an exclusive line of merchandise inspired by the single and Dr Pepper's newest flavor in partnership with NTWRK. The dreamy, fresh three-piece collection includes a gravy boat, a shirt inspired by the rapper's signature silk button-downs, and a vinyl-inspired coaster set. Only 23 limited-edition merch bundles will be available through the NTWRK app, where fans can enter for a chance to win the items. The drawing opens on May 3, 2023, and closes on May 11, 2023, at 5:00 p.m. EST. NTWRK will announce the winners during a live episode.
Get ready to groove with Dr Pepper and Yung Gravy as they celebrate the smooth, sweet taste of Dr Pepper Strawberries & Cream with this infectious new track and exclusive merchandise.
Image Credit: DR Pepper
Trend Themes
1. Brand-music Collaborations - Opportunity for brands to collaborate with musicians on catchy songs that help promote new products or flavors.
2. Limited-edition Merchandise - Brands can create exclusive, limited-edition merchandise in partnership with creators to create buzz around a new product or campaign.
3. Social Media Marketing - Companies can leverage social media platforms like TikTok to reach younger audiences and promote their products or services through creative content.
Industry Implications
1. Beverage - Beverage companies like Dr Pepper can collaborate with musicians and creators to promote new flavors through catchy songs and exclusive merchandise.
2. Music - Musicians can partner with brands to create music and merchandise that aligns with their brand values, increasing their reach and brand awareness.
3. E-commerce - E-commerce platforms like NTWRK can offer exclusive merchandise drops and giveaways to increase engagement and reach for brands and creators.
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