Soupologie Souper Cubes Come in Two Flavors
Michael Hemsworth — June 15, 2022 — Marketing
References: soupologie & conveniencestore
The Soupologie Souper Cubes are a new product formulated with flavor and convenience in mind to offer consumers a way to enjoy a fresh bowl of soup on demand. The product consists of the brand's signature soups frozen into cubes and capable of being warmed up for enjoyment in minutes. The soup comes with six cubes in each pack, and comes in two of the brand's best-selling flavors including Pea & Leek and Carrot & Turmeric.
Head of NPD Anastasia Argent spoke on the new Soupologie Souper Cubes saying, "At Soupologie we’re always looking to innovate the world of healthy nutritious food and we’re extremely proud of our frozen Souper Cubes range, which does just that. Freezing allows us to offer our consumers a convenient way of storing our soups in a long-life format, one that has absolutely no compromise on taste, nutrition and freshness, whilst also helping the consumer to reduce food waste and therefore also maximise affordability."
Head of NPD Anastasia Argent spoke on the new Soupologie Souper Cubes saying, "At Soupologie we’re always looking to innovate the world of healthy nutritious food and we’re extremely proud of our frozen Souper Cubes range, which does just that. Freezing allows us to offer our consumers a convenient way of storing our soups in a long-life format, one that has absolutely no compromise on taste, nutrition and freshness, whilst also helping the consumer to reduce food waste and therefore also maximise affordability."
Trend Themes
1. Frozen Soup Cube Convenience - An opportunity for food companies to innovate soup products and offer a convenient way to store and consume soup.
2. Long-life Soup Storage Format - An opportunity to develop new technology that allows for long-life storage of fresh and nutritious soup products.
3. Reducing Food Waste in Soup Industry - A potential disruptive innovation in the soup industry is reducing food waste by offering long-life formats, frozen soup cubes, or other innovative ways of storing and consuming soup.
Industry Implications
1. Food and Beverage Industry - An opportunity for companies in the food and beverage industry to innovate soup products using new technology and storage formats like frozen cubes.
2. Meal Prep and Delivery Industry - An opportunity for companies in the meal prep and delivery industry to offer fresh, nutritious, and long-life soup products to their customers.
3. Retail Industry - A potential opportunity for retailers to stock innovative soup products that offer convenience, reduce food waste, and have a long-life format.
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