Fairmont Hotels & Resorts Puts Sustainable Twists on Its Cocktails
Elena Rahman — June 28, 2022 — Eco
References: jasper-park-lodge & fairmont
Fairmont Hotels & Resorts announced a new sustainability initiative involving some of its signature cocktails. It is incorporating a brand-wide zero-waste approach to its beverages served at its bars and lounges across the globe.
At the world-class Fairmont Waterfront in Vancouver, the signature bespoke cocktail dubbed the Flaming Rosemary Gimlet is now made with rosemary hand-picked from the hotel's rooftop garden. It is also mixed with a signature micro-distilled Waywards gin. Moreover, the Waterfront's kitchen staff created a vertical garden to compost the kitchen's food waste onsite. In Alberta, at the Fairmont Jasper Park Lodge, the hotel partnered with Twin Meadows Organics Farm to create an eco-conscious cocktail called the Love Note made with homemade peach and rosemary syrup.
Image Credit: Fairmont Hotels & Resorts
At the world-class Fairmont Waterfront in Vancouver, the signature bespoke cocktail dubbed the Flaming Rosemary Gimlet is now made with rosemary hand-picked from the hotel's rooftop garden. It is also mixed with a signature micro-distilled Waywards gin. Moreover, the Waterfront's kitchen staff created a vertical garden to compost the kitchen's food waste onsite. In Alberta, at the Fairmont Jasper Park Lodge, the hotel partnered with Twin Meadows Organics Farm to create an eco-conscious cocktail called the Love Note made with homemade peach and rosemary syrup.
Image Credit: Fairmont Hotels & Resorts
Trend Themes
1. Sustainable Cocktails - Hotels and bars are incorporating eco-friendly and sustainable ingredients to their signature cocktails, offering new opportunities for sustainable innovation in the beverage industry
2. Zero-waste Beverages - Zero waste initiatives are becoming popular and applied in the beverage industry by reducing and composting organic waste from ingredients
3. Rooftop Gardens for Beverage Ingredients - Hotels and bars are creating rooftop gardens for the supply of fresh, local ingredients in their cocktails, paving the way for urban agriculture innovation
Industry Implications
1. Hospitality - The hospitality industry is exploring new ways to use sustainable and zero-waste initiatives to serve their guests and enhance their brand experiences
2. Beverage - The beverage industry, particularly the cocktail sector, is innovating by sourcing their ingredients sustainably and reducing organic waste through zero-waste practice
3. Urban Agriculture - The rise of rooftop gardens offers great potential for urban agriculture to thrive and address the supply chain shortcomings of the food and beverage industry
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