Frazy Lets Customers Make a Mocktail & Earn Royalties for the Recipe
Laura McQuarrie — December 8, 2022 — Lifestyle
References: getfrazy & prnewswire
No-alcohol drinks are in demand and now, online beverage start-up Frazy is giving customers the chance to make a mocktail and earn royalties for their recipe. The brand's business is based on shipping custom, ready-to-drink beverages to customers in frozen cups, which are ready to be thawed or microwaved, then enjoyed.
Frazy's new Make Your Own Mocktail option inspires customers to get creative with all aspects of building their personalized drink, from syrups, mixers, seasonings and garnishes to the naming of their mocktail. Once submitted, the Frazy team will review and publish it to the Community Recipes collection. Customers also benefit from being able to earn $1 in Frazy credits whenever someone orders their signature mocktail online.
Frazy's new Make Your Own Mocktail option inspires customers to get creative with all aspects of building their personalized drink, from syrups, mixers, seasonings and garnishes to the naming of their mocktail. Once submitted, the Frazy team will review and publish it to the Community Recipes collection. Customers also benefit from being able to earn $1 in Frazy credits whenever someone orders their signature mocktail online.
Trend Themes
1. Royalty-earning Mocktails - Frazy's innovative approach of allowing customers to make their own mocktails and earn royalties for their recipe is disrupting the non-alcoholic beverage industry.
2. Customized Non-alcoholic Beverages - Frazy's customized beverage approach and its new Make Your Own Mocktail option is disrupting the beverage industry by enabling customers to create their own non-alcoholic drinks.
3. Community Recipe Sharing - Frazy's community recipe sharing is a disruptive innovation that allows customers to earn royalties and showcase their creativity in personalized concoctions.
Industry Implications
1. Beverage Industry - Frazy's customized non-alcoholic beverage approach is revolutionizing the beverage industry and could potentially become a major player in the market.
2. Food Tech Industry - Frazy's innovative business model of shipping custom, ready-to-drink beverages to customers in frozen cups is disrupting the food tech industry and could pave the way for similar models in other food and beverage categories.
3. E-commerce Industry - Frazy's functional and user-friendly online interface is disrupting the e-commerce industry for non-alcoholic beverages by creating a convenient platform for easy customization and sharing of mocktail recipes.
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