The MAVEA Water Filter Pitcher Filters Out Contaminants
Michael Hemsworth — September 13, 2016 — Lifestyle
Some consumers opt for bottled water in a bid to drink water that is either pre-filtered or from a purer source, but the MAVEA Water Filter Pitcher enables users to ditch this habit. Utilizing the brand's Advanced CCC (Compressed Catalytic Carbon) Filter Technology, the jug is capable of removing chloramine, chlorine and other unwanted contaminants. However, the filter is capable of leaving in minerals that help to enhance the taste and benefits of the water.
When compared to other water filtering jugs on the market, the MAVEA outperforms them with more filtration capabilities; it will provide up to 60-gallons of purified water per filter. The MAVEA Water Filter Pitcher also features the MEMO exchange indicator to remind users when they last swapped out the filter.
When compared to other water filtering jugs on the market, the MAVEA outperforms them with more filtration capabilities; it will provide up to 60-gallons of purified water per filter. The MAVEA Water Filter Pitcher also features the MEMO exchange indicator to remind users when they last swapped out the filter.
Trend Themes
1. Chemical-removing Water Jugs - The MAVEA Water Filter Pitcher utilizes Advanced CCC filter technology to remove unwanted contaminants from water, disrupting the bottled water industry.
Industry Implications
1. Water Filtration - The MAVEA Water Filter Pitcher's advanced filtration capabilities present disruptive innovation opportunities in the water filtration industry.
2. Beverage Packaging - The rise of chemical-removing water jugs like the MAVEA Filter Pitcher poses disruptive innovation opportunities in the beverage packaging industry, as consumers shift away from bottled water.
3. Health and Wellness - The MAVEA Water Filter Pitcher's ability to enhance the taste and benefits of water while removing contaminants creates disruptive innovation opportunities in the health and wellness industry.
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