The Veld Music Festival Aftermovie Entices Fans to Attend Again
Jana Pijak — December 10, 2019 — Business
References: veldmusicfestival & youtube
The Veld Music Festival Aftermovie is a cinematic highlight reel of this year's 8th annual event. Hosted in the heart of Toronto, Canada, Veld Music Festival brings together icons in the dance and hip hop music spheres, pairing live performances with interactive light shows, brand activations and more.
This immersive video entices fans to come back to the music festival year after year while showing those who didn't attend this year what they missed out on. The Veld Music Festival Aftermovie successfully fuses engaging special effects, animations and live performance footage to appeal to a Millennial and Gen Z audience.
Rather than spotlighting traditional video clips, Veld Music Festival organizers -- entertainment company INK -- opt for a post-event reel that resembles a high-production music video.
This immersive video entices fans to come back to the music festival year after year while showing those who didn't attend this year what they missed out on. The Veld Music Festival Aftermovie successfully fuses engaging special effects, animations and live performance footage to appeal to a Millennial and Gen Z audience.
Rather than spotlighting traditional video clips, Veld Music Festival organizers -- entertainment company INK -- opt for a post-event reel that resembles a high-production music video.
Trend Themes
1. Immersive Event Aftermovies - Opportunity for event organizers to create immersive, cinematic aftermovies that appeal to younger generations and entice them to attend next year's event.
2. Interactive Brand Activations - Brands can take advantage of music festivals and create interactive brand activations to engage with fans and promote their products or services.
3. Live Performance Footage Analytics - Using data analytics to track which live performance footage resonates most with audiences can help event organizers tailor future festival lineups to audience preferences.
Industry Implications
1. Event Organizing - Opportunities for event organizers to create more engaging and innovative experiences through immersive aftermovies and interactive brand activations.
2. Music Festival - By incorporating special effects, animations and live performances, music festivals can appeal to younger generations and improve audience engagement and retention.
3. Marketing and Advertising - Using data analytics to track audience preferences can inform future marketing and advertising strategies for event organizers and brands.
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