Nestlé Unveils the "Next Generation" Dolce Gusto NEO Coffee Machine
References: nestle & foodnavigator
Nestlé introduced the Nescafé Dolce Gusto NEO after five years of development. According to the business, the new coffee system uses exclusive ‘SmartBrew’ technology to create a multi-functional machine with a better sustainability profile. The Dolce Gusto will serve as the "next generation" of machines and pods, combining premium coffee, “extended” functionality and biodegradable pods. Each pod has a unique code that provides "full traceability."
The NEO connects to users' smartphones and enables customization of measures like intensity or temperature based on personal preferences. This works cooperatively alongside the loyalty program for Nescafé Dolce Gusto, which provides prizes and recommendations according to the customer's profile each time a coffee is made.
Nestlé has plans to expand the Dolce Gusto NEO to more countries in the future.
Image Credit: Nestle
The NEO connects to users' smartphones and enables customization of measures like intensity or temperature based on personal preferences. This works cooperatively alongside the loyalty program for Nescafé Dolce Gusto, which provides prizes and recommendations according to the customer's profile each time a coffee is made.
Nestlé has plans to expand the Dolce Gusto NEO to more countries in the future.
Image Credit: Nestle
Trend Themes
1. Smartbrew Technology - The development and implementation of exclusive SmartBrew technology can provide a significant disruptive advantage in the coffee machine industry by creating a more sustainable and multi-functional machine.
2. Biodegradable Pods - The demand for eco-friendly products has opened up an opportunity for biodegradable coffee pods to disrupt the single-use pod industry, providing a sustainable alternative.
3. Customization and Loyalty Programs - Providing a personalized and interactive experience through mobile connectivity and loyalty programs has the potential to disrupt the coffee industry and increase customer engagement and loyalty.
Industry Implications
1. Coffee Machine Manufacturing - Embracing SmartBrew technology and sustainable practices provides a significant disruptive advantage in the coffee machine industry.
2. Single-use Pod Manufacturing - The demand for sustainability and eco-friendly products creates an opportunity for biodegradable coffee pods to disrupt the single-use pod industry.
3. Mobile App Development - Developing interactive mobile applications that personalize the customer experience and offer loyalty rewards has the potential to disrupt the coffee industry and increase customer engagement and loyalty.
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