Jeremy Gutsche — September 25, 2006 — Marketing
References: drinkcocaine
A new energy drink is billing itself as liquid Cocaine. Not surprisingly, it is getting a little buzz. The website explains the product, "You are about to experience the highest energy content of ANY energy drink on the market today! 350% greater than The Bull! Cocaine is not just a re-hash of existing drinks: It is a completely unique new formula - it tastes like a fireball, a carbonated atomic fireball!"
The website is loaded with lingo that is sure to get attention, like suggesting you that you can buy Cocaine from one of their Dealers.
The website is loaded with lingo that is sure to get attention, like suggesting you that you can buy Cocaine from one of their Dealers.
Trend Themes
1. Extreme Energy Drinks - The popularity of energy drinks with high energy content and unique formulas is on the rise, presenting opportunities for innovative and extreme beverage options.
2. Controversial Marketing Strategies - Controversial and attention-grabbing marketing tactics, like using provocative names and suggestive language, have the potential to create buzz and differentiate products in crowded markets.
3. Flavor Innovations - The introduction of unconventional and bold flavors, such as the fireball taste of the Cocaine energy drink, can captivate consumers' interests and drive product excitement.
Industry Implications
1. Energy Drink Manufacturing - Energy drink manufacturers can explore the creation of extreme energy drinks with significantly higher energy content to cater to the growing demand for intense and unique beverage options.
2. Marketing and Advertising - Marketing and advertising agencies can specialize in developing controversial and attention-grabbing strategies that help brands stand out and generate buzz in competitive markets.
3. Beverage Flavoring and Innovation - Flavoring and innovation companies can capitalize on the trend of unconventional flavors by creating unique and bold taste profiles that appeal to adventurous consumers.
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