The H & M Garden Collection Redeems Its Environmentally-Friendly Status
Meghan Young — March 16, 2010 — Eco
References: hmthegardencollection & treehugger
Having received quite a bit of bad press lately regarding their 'organic' line and clothing disposal decisions, the H&M Garden Collection may just redeem them in the eyes of consumers and environmental activists alike.
Using tencel, recycled polyester, organic linen and organic cotton, the H&M Garden Collection is definitely a step in the right direction. Sustainable and stylish, hopefully no one will find fault in this line. Check out some of the pieces via the gallery above.
Using tencel, recycled polyester, organic linen and organic cotton, the H&M Garden Collection is definitely a step in the right direction. Sustainable and stylish, hopefully no one will find fault in this line. Check out some of the pieces via the gallery above.
Trend Themes
1. Sustainable Fashion - Opportunity for brands to create eco-friendly clothing lines using materials like tencel, recycled polyester, organic linen, and organic cotton.
2. Consumer Activism - Growing demand for environmentally-friendly fashion encourages consumers to support brands with sustainable practices.
3. Circular Economy - The reintegration of products into the fashion industry through recycling and reusing materials, reducing waste and promoting a more sustainable fashion system.
Industry Implications
1. Fashion - The fashion industry has the opportunity to embrace sustainable practices and develop eco-friendly collections to attract environmentally-conscious consumers.
2. Textile Manufacturing - Opportunity for textile manufacturers to explore new materials and production methods that align with sustainable fashion initiatives.
3. Environmental Activism - Environmental activists can advocate for the adoption of sustainable fashion practices, encouraging brands to prioritize eco-friendly materials and production processes.
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